Over the years, B.B. has developed one of the world's most readily identified guitar styles. He borrowed from Lonnie Johnson, Blind Lemon Jefferson, T-Bone Walker and others, integrating his precise vocal like string bends and his left hand vibrato, both of which have become indispensable components of rock guitarist's vocabulary. His economy, his every note counts phrasing, has been a model for thousands of players including Eric Clapton, George Harrison and Jeff Beck.

B.B. has mixed traditional blues, jazz, swing, mainstream pop and jump into a unique sound. His singing is richly melodic, both vocally and in the "singing" that comes from his guitar. In B.B's words, "When I sing, I play in my mind; the minute I stop singing orally, I start to sing by playing Lucille".

"I'm trying to get people to see that we are our brother's keeper, I still work on it. Red, white, black, brown, yellow, rich, poor, we all have the blues".