Community Engagement

We play a large role in the communities where we are privileged to operate. That means we have a responsibility and unique opportunity to effect positive change. This is something we embrace.

We believe that our business success is inseparable from the success of our initiatives to strengthen the economic, social, and cultural fabric of our home towns and cities. So we invest in those initiatives.

Our employees invest in person. HERO team members spent more than 132,000 hours in 2010 volunteering in their communities. Helping to build Habitat for Humanity’s first green-certified home. Renovating a nonprofit hospice that serves pediatric patients. Organizing back to school shopping and coat drives for lower income families, and sending packages to our troops in the Middle East.

We also make financial investments in our communities, through the corporation and Caesars Foundation. (In 2010 combined corporate and Foundation giving totaled more than $76 million.) Investments, for example, in education, and in the well being of seniors, to help them maintain health and independence. That may mean a hot meal delivered to the front door. Or it may mean fulfilling the dream of an 81-year-old fan to see Aretha perform in concert.

We will continue to invest in the communities where we live and work. It’s in our Code of Commitment, and it’s in our blood.