Caesars Concerts for a Cure raises $15K for the Canadian Cancer Society – Over $100K donated to local non-profit organizations to fight cancer in 2013Book A Room
Caesars Windsor's Concerts for a Cure was a grand success, resulting in a generous $15,000 donation to the Canadian Cancer Society (CCS). The campaign donated $1 from every October Colosseum show ticket sold to the Society. The month was stacked with an incredible line up including two sold out shows by Lionel Richie on October 3 and The Band Perry on October 24. On behalf of Caesars Windsor, Tim Trombley, Director of Entertainment, presented a cheque to Judy Lund, Manager of the Canadian Cancer Society Windsor-Essex before the Great Big Sea concert in the Colosseum on November 15.
Trombley said, "The Concerts for a Cure was a new concept that allowed Caesars Windsor along with the Canadian Cancer Society to continue to raise Breast Cancer awareness." "Our tremendous October line up and sold out shows helped to boost the casino's donation to $15,000," he added.
In addition to the Concerts for a Cure donation, Caesars Windsor's Table Games department presented CCS with an additional $5,220 raised by employees in support of Prostate Cancer Awareness month.
Judy Lund, Canadian Cancer Society Windsor-Essex Manager, said, "Caesars Windsor continues to be a welcomed Corporate Partner as they continue to find creative ways to raise funds to fight back against cancer. This year's generous donation will be designated to research projects for the two most common cancers faced by adult Canadians, breast and prostate. People are living today because of generous donations like this one from Caesars Windsor. Yet, there are still too many people facing cancer, so we are grateful to Caesars Windsor for their support."
The donation to the society is only one portion of Caesars Windsor’s 2013 Cancer Campaign that hascontributed over $100,000 to local non-profit organizations. Earlier this fall, Kevin Laforet, President and CEO, presented a $25,000 donation to the Windsor Cancer Research Group (WCRG) in support of Passports: Bridging Research and Hope whose goal is to establish the first global cancer research office in Windsor-Essex and in North America. Caesars’ donation represents a quarter of the campaign’s fundraising goal. Earlier this year, the company also raised funds and contributed to the In Your Jeans campaign for Prostate Cancer at Windsor Regional Hospital, Hospice of Windsor and Dragon Boats for a Cure. To raise awareness, they have also lit up the property in pink lights, pink table felts in the main gaming area, have dressed their internal statues with pink ribbons and offer healthy menu choices in their food outlets.