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The 6th annual ‘Concerts for a Cure’ is All Heart: Innovative social awareness campaign raises funds for 5 local cancer-related charities

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For immediate release: September 13, 2018

Windsor, ON – Caesars Windsor’s 2018 ‘Concerts for a Cure’ campaign is celebrating its sixth year with a new interactive fundraising effort that engages the community through social media while raising funds and awareness to support local cancer-related charities. Throughout October and November, Caesars Windsor is encouraging followers of the property’s Facebook, Instagram and Twitter pages to like, share or comment on their posted #ConcertsforaCure “heart-hand” photos. For every social media engagement on these photos, Caesars Windsor Cares will donate $1 for each interaction, benefiting: Windsor-Essex Cancer Centre Foundation, In Honour of the Ones We Love, Transition to Betterness, Canadian Cancer Society (local chapter) and The Hospice of Windsor.

Kevin Laforet, Regional President, Caesars Entertainment, said, “We are proud of the ongoing success of the annual Concerts For a Cure campaign in raising over $100,000 in the past 5 years. Our community investment helps to provide much needed resources to our non-profit partners that improve the health of our community and help raise awareness.”

Since the beginning, Cares has donated over $8 million towards the fight against and prevention of cancer.

“Concerts for a Cure continues to be an excellent opportunity for Caesars to assist cancer charities in our community. These funds will help us with our Wheels of Hope transportation program. As a partner and recipient of Caesars Windsor Concerts for a Cure, we are creating a world where no Canadian fears cancer.” – Kelly O’Rourke, Community Fundraising Specialist, Canadian Cancer Society – Windsor Essex

“We are grateful to be able to work together once again and be a recipient of their generosity. Thank you for choosing to Give Where You Live and support T2B and our community through the power of music.” – Amber Hunter, Executive Director, Transition to Betterness

“Great partnerships are the engines that fuel In Honour Of the Ones We Love, Caesars Windsor is one of those strong community minded engines and because of them we continue to raise awareness and ensure our community has access to the best medical treatments with state of the art facilities specializing in enhancing patient care . This donation will enable us to replenish the Comfort Blankets at Hotel Dieu Grace Healthcare.” – Anita Imperioli, Founder, In Honour of the Ones We Love

“The Windsor Cancer Centre Foundation is thrilled to be one of the recipients of Concerts For A Cure. A portion of the proceeds from this fabulous initiative will support cancer awareness, research and treatment for men living in Windsor Essex through our Grow On Windsor Campaign. We pride ourselves in ensuring that every dollar raised stays right here in our community. Thanks to Caesars Windsor for continuing to support the community we live in by creating such impactful initiatives that inspire the community to give so generously.” – Houida Kassem, Executive Director, Windsor Cancer Centre Foundation

“The Hospice of Windsor & Essex County is grateful to Caesars Windsor to be chosen as one of this year’s recipients for the Concerts for a Cure. Caesars has been generous to our community since their inception. The proceeds will go directly towards the purchase of recliner lounge chairs for our Residential Home.” – Carol Derbyshire, Executive Director, The Hospice of Windsor

#ConcertsforaCure posts will also feature videos highlighting the great work of the charity beneficiaries, their volunteers and facilitators as well as their important programs that have touched so many lives in the region. To follow this year’s campaign, please visit facebook.com/caesarswindsor and on Instagram and Twitter - @caesarswindsor.

About Caesars Windsor Cares Since the beginning, Caesars Windsor Cares has proudly supported local organizations that work toward building a better future for our community and its citizens. From corporate giving, volunteering and fundraising, we work to enrich our community by partnering and contributing to local non-for-profits in long-lasting, sustainable ways.  Since 1994, Caesars Windsor Cares has donated over $13 million in funding and in-kind resources to support non-profits in their missions to positively impact the greatest number possible, in the Health and Wellness, Environment Sustainability and Conservation, Community Enrichment and Seniors.

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Media Contact: Jhoan Baluyot, Manager of PR and Communications, Caesars Windsor

1.800.991.7777 ext. 22896

baluyot@caesarswindsor.com        

www.caesarswindsor.com <http://www.caesarswindsor.com> Join our social network on Facebook and Twitter

PlaySmart 1-888-230-3505 Ontario Problem Gambling HelpLine. All ages welcome in our Augustus Tower and convention complex. Must be 19 years of age or older to attend performance or enter the casino. Caesars Windsor reserves the right to cancel or alter/change a performance without prior notice. Those who have been trespassed from Caesars Windsor and/or self-excluded from any OLG or Caesars property are not eligible to attend Caesars Windsor or related outlets, participate in promotions or redeem offers. The Caesars brand and related trademarks are owned by Caesars License Company, LLC and its affiliated companies. Used with permission.