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Calling All Social Media Influencers! You could be the star of the My Caesars Escape campaign

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For immediate release: November 16, 2018

Windsor, ON – Caesars Windsor has launched a unique and exciting contest that will make a local social media influencer the face of the property’s first My Caesars Escape ad campaign. Now until November 23, Caesars Windsor fans with a successful personal social media brand are encouraged to visit the Caesars Windsor social pages on Facebook (facebook.com/caesarswindsor), Twitter or Instagram (@caesarswindsor) to apply to be a collaborator.  As part of the application process, participants are asked to explain why they feel they are the ideal candidate to collaborate with the world-renowned Caesars brand.  

Mary Riley, Vice President of Marketing at Caesars Windsor, said, “Caesars Windsor is thrilled to be the first major, Windsor-Detroit brand to launch a full ad campaign that will feature a local social media influencer within Windsor-Essex, Detroit, Chatham-Kent, London and Sarnia regions. Social media has provided our property a great platform to engage with guests, respond to inquiries quickly and create an ongoing relationship through exciting daily content and insider information about the brand they love.”

The selected collaborator of My Caesars Escape will win:

·         A weekly feature in the month-long integrated campaign launching in January 2019. They will be spotlighted in print and digital online advertisements, Caesars Windsor’s social media channels, on property advertising as well as billboards in the Windsor and Detroit market;

·         A personalized photo shoot at Caesars Windsor, highlighting its award-winning amenities including the Four Diamond hotel, Neros Gourmet Steakhouse and more; 

·         A luxury My Caesars Escape experience including food, tickets to a Colosseum show and Reward Credits valued at over $800 (Cdn.)

This innovative collaboration concept is one that all major cosmetic, technology and clothing brands employ, working with Social Media stars that have built their following into the millions.

For more details on how to submit your entry, visit facebook.com/caesarswindsor and click on the My Caesars Windsor Escape post.

About Caesars Windsor Caesars Windsor is the largest casino resort in Canada and the first of its kind outside of the U.S. to be branded with this legendary, world-renowned name. Proud recipient of the 2017 Forbes Best Employer Award; the CAA/AAA Four Diamond hotel award for 18 consecutive years, Trip Advisor Certificate of Excellence (COE) for seven consecutive years and Hall of Fame member; and is 4-Green Key certified from the world recognized Green Key Eco-Rating program for its outstanding environmental efforts. Winner of the Wine Spectator Award of Excellence for nine consecutive years for its gourmet steakhouse, Neros. Voted “Best Hotel” for 18 consecutive years by Casino Player Magazine. This year, The Colosseum has been ranked #1 for Theatre Venues in Canada by Pollstar®; Top 10 Hottest Venues in Canada by Billboard Magazine® and #1 Canadian Top Stops Venue by VenuesNow® Magazine.

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Media Contacts: Jhoan Baluyot, Manager of PR and Communications, Caesars Windsor

1.800.991.7777 ext. 22896

baluyot@caesarswindsor.com        

www.caesarswindsor.com <http://www.caesarswindsor.com> Join our social network on Facebook and Twitter

PlaySmart 1-866-531-2600. Ontario Problem Gambling HelpLine. All ages welcome in our Augustus Tower and convention complex. Must be 19 years of age or older to attend performance or enter the casino. Caesars Windsor reserves the right to cancel or alter/change a performance without prior notice. Those who have been trespassed from Caesars Windsor and/or self-excluded from any OLG or Caesars property are not eligible to attend Caesars Windsor or related outlets, participate in promotions or redeem offers. The Caesars brand and related trademarks are owned by Caesars License Company, LLC and its affiliated companies. Used with permission.