Local social media influencer Ashley Souilliere @ageorgio_lifestyle featured in My Caesars Escape CampaignBook A Room
For immediate release: January 31, 2019
Windsor, ON – An exciting new My Caesars Escape ad campaign has launched featuring local social media influencer and lifestyle blogger, Amherstburg resident Ashley Soulliere, aka @ageorgio_lifestyle. You’ll be spotting her image in a month-long, integrated ad campaign throughout Windsor-Essex and Detroit which includes on-property, digital and print advertisements, digital billboards. A large vinyl 10’ X 20’ billboard starring Soulliere enjoying a stay in one of Caesars Windsor’s newly renovated hotel rooms can be easily spotted by eastbound travelers on Riverside Drive just past Crawford. It has already caught the eyes of her friends and family who have sent her congratulatory texts.
"This has been a collaboration I am very proud of,” said Soulliere about her experience. “Especially seeing myself on a large billboard representing a world-renowned brand like Caesars Windsor, in my own birth city really means a lot to me. Again, I feel extremely honoured and lucky to be a part of this campaign that highlights the variety of entertainment, dining and resort services Caesars Windsor has to offer. Thank you for this opportunity!"
Souilliere has over 16,400 followers on Instagram (@ageorgio_lifestyle) and on her blog ageorgiolifestyle.com, providing compelling and creative content that reflects her Canadian roots, inspirations, travels, fashion and lifestyle.
In December 2019, Souilliere was one of two selected out of nearly 30 candidates in the My Caesars Escape contest. The selected winner’s prize package included the opportunity to be featured in a Caesars brand campaign highlighting the property’s award-winning amenities including recently renovated Four-Diamond hotel rooms, the signature Neros Steakhouse, The House Lounge and Legends Sports Bar. Souilliere received a personalized photo shoot highlighting her first-hand Caesars Escape and an experience package worth over $800 Cdn. which included dining, an overnight stay and more.
Mary Riley, Vice President of Marketing at Caesars Windsor, said, “Ashley has an incredible sense of style, social media presence and awareness of personal brand that easily aligns with the world-class, luxury Caesars brand. We are thrilled to collaborate with her on this unique campaign.” The My Caesars Escape takes the aspirational Caesars brand experience and makes it attainable and relatable.
You can follow Ashley as she chronicles her My Caesars Escape on her Instagram stories and posts on @ageorgio_lifestyle. Follow @caesarswindsor for the latest updates on Facebook, Instagram and Twitter.
About Caesars Windsor Caesars Windsor is the largest casino resort in Canada and the first of its kind outside of the U.S. to be branded with this legendary, world-renowned name. Proud recipient of the 2017 Forbes Best Employer Award; the CAA/AAA Four Diamond hotel award for 18 consecutive years, Trip Advisor Certificate of Excellence (COE) for seven consecutive years and Hall of Fame member; and is 4-Green Key certified from the world recognized Green Key Eco-Rating program for its outstanding environmental efforts. Winner of the Wine Spectator Award of Excellence for nine consecutive years for its gourmet steakhouse, Neros. Voted “Best Hotel” for 18 consecutive years by Casino Player Magazine. This year, The Colosseum has been ranked #1 for Theatre Venues in Canada by Pollstar®; Top 10 Hottest Venues in Canada by Billboard Magazine® and #1 Canadian Top Stops Venue by VenuesNow® Magazine.
Media Contact: Jhoan Baluyot, Manager of PR and Communications, Caesars Windsor
1.800.991.7777 ext. 22896
PlaySmart 1-866-531-2600. Ontario Problem Gambling HelpLine. All ages welcome in our Augustus Tower and convention complex. Must be 19 years of age or older to attend performance or enter the casino. Caesars Windsor reserves the right to cancel or alter/change a performance without prior notice. Those who have been trespassed from Caesars Windsor and/or self-excluded from any OLG or Caesars property are not eligible to attend Caesars Windsor or related outlets, participate in promotions or redeem offers. The Caesars brand and related trademarks are owned by Caesars License Company, LLC and its affiliated companies. Used with permission.