Caesars Entertainment is a global leader in the entertainment, hospitality, meetings & conferences and gaming industries. Our global operations and extensive supply chain have far-reaching impacts on people, our communities, society and the environment. The objective of effective stakeholder engagement is to identify these critical business impacts, which in turn influence the way our stakeholders make decisions and helps improve the enterprise and our contributions to society.
Caesars undertakes stakeholder engagement at the corporate, and to some extent, the local level to identify our most important areas of impact, setting new challenging directions and goals. Responsibility for our coordinated stakeholder engagement approach is shared among several departments, including Corporate Social Responsibility (CSR), Investor Relations, and Government Relations. In most cases, our stakeholder engagement process is internally verified, but not externally assured.
Stakeholder Identification and Engagement Process
We actively engage stakeholders based both on the obligations we have laid out in the Caesars Entertainment Code of Commitment, which governs the conduct of our business, as well as the eleven material business impacts first identified through a formal stakeholder engagement process in 2013, and reviewed annually.
Within the primary stakeholder groups detailed in our Code of Commitment, Team Members, guests, and communities, we determine and prioritize our engagement counterparts using such factors as their level of expertise and relevance to our business operations, benefits of enhanced interaction, and opportunity for informed feedback. Examples of stakeholder groups we typically engage in a given year include guests, suppliers, government, academia, NGOs, Team Members, shareholders, philanthropic nonprofits, and associations. Depending on the objective and scope of engagement with each stakeholder group, our methods of engagement can range from one-way communication to surveys and focus groups, to more intensive and ongoing joint projects and partnerships. For example, we ask Team Members to fill out the All In, We Win Pulse Survey to measure Team Member satisfaction. This voluntary survey is undertaken at least annually to inform workplace improvements so that Caesars continues to be a great place to work.
There are also several methods for stakeholders to proactively engage Caesars regarding specific issues or concerns, such as through board contact or outreach to the CSR team. Many of the results of our stakeholder engagement activities, particularly those relevant to our eleven critical material business impacts, are reported and detailed in our annual CSR Report.