(d) “Personal information” refers to any information by which you can be personally identified, such as your first name, last name, address, phone number, email address, credit card number, social security number, driver license number, passport number, license plate number, geolocation information, Caesars Rewards number, date of birth, purchase information, gaming activity information, biometric information and other similar information.
(e) “Non-personal information” refers to information by which you cannot be personally identified.
(f) “Caesars Rewards” or “Caesars Rewards Program” refers to our Caesars Rewards® loyalty program.
(a) Information You Directly Provide to Us. You may provide information directly to us under a wide range of circumstances, such as when you submit information to us through the Caesars Websites or Caesars Mobile Apps, use any gaming or non-gaming services at a Caesars Property, are videotaped or photographed in connection with a security incident or for other surveillance purposes, sign up to receive email or text messages from us, sign up to access Wi-Fi at a Caesars Property, park at a Caesars Property, install or use one of the Caesars Mobile Apps, sign up for Caesars Rewards, log in as a Caesars Rewards member, book a reservation for a Caesars Property, enter an online promotion, request information from us, scan your ID at check-in kiosk at a Caesars Property, apply for casino credit or provide feedback in a survey.
(b) Information Automatically Collected Through the Caesars Websites.
(i) Traffic Data. We automatically track and collect general log information when you visit the Caesars Websites, including your: (A) Internet Protocol (IP) address, (B) domain server, (C) operating system, and (D) type of Web browser as well as the pages you visit on the Caesars Websites (collectively “Traffic Data“). Traffic Data does not personally identify you, however, if you choose to provide us with personal information, we may store some items of your personal information and use it with the Traffic Data to better personalize your experience on the Caesars Websites. We use the Traffic Data to report aggregated website activity and to better understand the needs of our users so we can make informed decisions regarding the content and design of the Caesars Websites. It enables us:
• to estimate our audience size and usage pattern;
• to learn what information is of most and least interest;
• to speed up your searches; and
• to learn of any possible Caesars Website performance problems.
We, or our service providers, may also use Traffic Data to identify your physical location to confirm that you are in a jurisdiction where you can use our online gaming services. We may collect Traffic Data through various technologies including, but not limited to, cookies, IP addresses, and transparent GIFs (Graphics Interchange Format, a software technology also known as a pixel tag).
(v) Information You Share on Third Party Websites or through Social Media Services. The Caesars Websites may include links to third party websites and social media services where you will be able to post comments, stories, reviews or other information. Your use of these third party websites and social media services may result in the collection or sharing of information about you by these third party websites and social media services. We encourage you to review the privacy policies and settings on the third party websites and social media services with which you interact to make sure you understand the information that may be collected, used, and shared by those third party websites and social media services. We may also monitor sentiments regarding Caesars that you publicly post on social media services or customer review sites. We may reach out to you regarding these postings to address customer service issues and to otherwise help ensure that you have a positive customer experience.
(vi) Information You Post on the Caesars Websites. If you post information on any public areas of the Caesars Websites, that information may be collected and used by Caesars, other users of the Caesars Websites, and the public generally. We strongly recommend that you do not post any information through the Caesars Websites that allows strangers to identify or locate you or that you otherwise do not want to share with the public.
(e) Information We Automatically Collect When You Use Our Wi-Fi Services. If you use Wi-Fi services that we make available at a Caesars Property, we might collect information about your use of our Wi-Fi services, including your IP address, Wi-Fi information (such as SSID), mobile carrier, the websites you visit, the type of device and browser you are using, your device identification number, bandwidth used and session time. See subsection (f) below for more information regarding the collection of information regarding your physical location if you are located on one of the Caesars Properties.
(f) Information We Automatically Collect from Mobile Devices on Caesars Properties. If you have a mobile device, are located on a Caesars Property and have your Wi-Fi or Bluetooth functionality enabled, we may collect information concerning your mobile device, including the type of device, device ID, and the precise physical location of your device within and around the Caesars Properties (including geolocation and beacon-based location), for analytics and non-marketing related purposes, such as enabling us to understand our customers’ preferences and use of our properties, including general traffic patterns. With your consent, we might also use your location information for marketing purposes, such as to provide you with real-time offers and personalized promotions. If you do not want information concerning your precise location to be collected on Caesars Properties, you may adjust your mobile device location sharing settings and disable the Wi-Fi and Bluetooth functionality in your mobile device settings.
(g) Other Information We Collect Related to Your Gaming and Purchase History with Us. When you use any of our gaming services or make a purchase at any of the Caesars Properties, we may collect transactional information about these activities and store it with your customer account. We may use this information to determine your Caesars Rewards tier level (if you are a Caesars Rewards member) and to make predictions about your preferences, and interests, future spending and gaming activity.
• to operate our Caesars Rewards Program;
• to improve the products and services we provide you and develop new products and services;
• to improve the Caesars Properties, Caesars Websites and Caesars Mobile Apps;
• to track your use of the Caesars Properties, Caesars Websites and Caesars Mobile Apps for our internal market research and analytics;
• to create a more accurate and complete customer profile for you to better understand and predict the products and services you want to use;
• to notify you about promotions and special offers regarding products and services provided by us or our affiliates or other associated third parties, including our Joint Marketing Partners (defined below);
• to ask for your participation in our internal market research;
• to generate aggregate statistical studies about our customers;
• to contact you in response to your inquiries, comments and suggestions;
• to provide a secure and safe environment for our guests or employees;
• to protect and defend our rights or property or enforce our agreements with you;
• to perform background checks for any reason (to the extent permitted by applicable laws), which includes but is not limited to any investigation into your identity, any credit checks or any inquiries into your personal history
• to cash your checks, extend you credit, process credit card, ACH and/or other financial transactions;
• to contact you otherwise when necessary; and
• otherwise with your consent or as permitted or required by law.
For business purposes, we may share certain information we receive from you, and about your transactions with us, with our affiliates, including our owned, operated, and managed casinos, hotels, online and web-based businesses, and other corporate entities or affiliates. Doing so allows us to provide the products and services you have requested and quickly respond to applications for credit or other financial services. We may also disclose your personal information to all Caesars Properties and other affiliates if you participate in our “self-restriction” or “self-exclusion” programs. Please click here for more information.
As permitted by law, we may share the information we collect from and about you with non-affiliated third parties as follows:
(a) Third Party Service Providers. Your information may be shared with or collected by third party service providers who provide us with services, including but not limited to data hosting or processing, credit card processing, credit or background checks, or processing and fulfilling reservations or purchases. We require these providers to exercise reasonable care to protect your personal information and restrict the use of your personal information to the purposes for which it was provided to them.
(b) Third Party Joint Marketing Partners. We may share certain information about you with other companies with whom we have joint marketing or similar agreements, or other businesses with whom we have a contractual relationship (“Joint Marketing Partners”), who may contact you with marketing and promotional offers. These businesses generally include financial services companies, such as banks and insurance companies, other service providers, such as airlines, hotels and car rental agencies, and retailers, but may include others. If you would like us to stop providing your information to these Joint Marketing Partners, you may opt-out of personal information sharing by following the instructions in Section 11 below.
(d) Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies. To the extent permitted by law, we will disclose your information to government authorities or third parties: (i) if required to do so by law, or in response to a subpoena or court order, search warrant or other valid legal process, (ii) to comply with legal, regulatory or administrative requirements of any governmental authorities, including but not limited to gaming regulators, (iii) in connection with any legal action, claim or dispute, including but not limited to the collection of debts, (iv) we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, to protect the property or other rights of us or other users, third parties or the public at large, or (v) we believe that you have abused a Caesars Website or Caesars Mobile Application by using it to attack other systems or to gain unauthorized access to any other system, to engage in spamming or otherwise to violate applicable laws. You should be aware that, following disclosure to any third party, your information may be accessible by others to the extent permitted or required by applicable law.
(e) Aggregate Information. We may share your information with affiliated or non-affiliated third parties on an anonymous, aggregate basis. While this information will not identify you personally, in some instances these third parties may be able to combine this aggregate information with other data they have about you, or that they receive from third parties, in a manner that allows them to identify you personally.
(a) Online Advertising. Caesars and third parties may use the information collected through the Caesars Websites using cookies, web beacons, and other similar technologies to help manage online advertising programs. This information may enable advertising services to track the actions of users online over time and across different web sites or platforms to measure statistics relating to marketing efforts, and to deliver electronic advertisements that may be more relevant to individual consumers and that will improve the consumer experience. For information about how tracking works for online advertising purposes, and what happens when you elect a do-not-track option, visit http://www.aboutads.info/choices. For more information about the Network Advertising Initiative opt-out process, you may visit the Network Advertising Initiative website, available at: http://www.networkadvertising.org/managing/opt_out.asp.
(b) Do Not Track. Your browser may allow you to adjust your browser settings so that “do not track” requests are sent to the websites that you visit. However, at the present time we do not disable tracking technology that may be active on the Caesars Websites in response to any “do not track” requests that we receive from your browser.
(a) Shine the Light. As provided under California Civil Code Section 1798.83, also known as the “Shine the Light” law, we provide our customers with the ability to “opt out” of having their personal information shared with independent affiliates and non-affiliated third parties for their direct marketing purposes. You may opt-out of having your personal information shared with these affiliated and non-affiliated third parties for their direct marketing purposes by following the opt-out instructions in Section 11 below.
(b) California Consumer Privacy Act. This section only applies to customers who are residents of California under the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws (together “California Laws”).
1. Information we collect.
2. California Residents’ Rights. Under California Laws, California residents can exercise three privacy rights (Access; Deletion; and “Do Not Sell My Personal Information”), which are described in more detail in Sections 9, 10 and 11 below (collectively, “Rights”). These Rights are not absolute and are subject to certain exceptions. For instance, we cannot disclose or permit access to specific pieces of personal information if the disclosure or access would present a certain level of risk to the security of the personal information, your account with us or the security of the business’s systems of networks.
Please note that California residents have a right not to be discriminated against for the exercise of their Rights.
Verification and Record-keeping. If you are a California resident, we will process your request to exercise your Rights in accordance with California Laws. When a request is made, we may first take steps to verify your identity to protect your privacy and security by asking you to provide information that matches information in our customer records. We may also require a declaration, signed under penalty of perjury, that you are the person whose personal information is the subject of the request. Further, if you designate an authorized agent to make a request on your behalf, you will have to submit information confirming such designation. Click here to learn more about authorized agents. Subject to California Laws, we will not act upon a request until your identity has been sufficiently verified.
A record concerning the requests may be maintained pursuant to our legal obligations. Further, we may charge a reasonable fee or refuse to act on a request if such request is excessive, repetitive or manifestly unfounded.
California consumers have the right to request that we disclose to them, for the 12-month period preceding the date of the request, (i) the categories of personal information we have collected about them, (ii) the categories of sources from which personal information is collected, (iii) the business or commercial purpose for the information collection, (iv) the categories of third parties with whom we have shared personal information, and (v) the specific pieces of personal information we hold about an individual. Please note that we are only required to fulfill Access requests from a consumer twice per every 12-month period.
California residents can make a Access request, subject to the exceptions in the CCPA, by clicking here and then clicking the appropriate button for their request.
California consumers have the right to have their personal information deleted, subject to certain exceptions (for example, to comply with legal obligations, complete transactions or for our certain internal uses). In the course of fulfilling a valid deletion request, we will also endeavor to direct our service providers to delete your personal information from their records.
California residents can make a personal information deletion request, subject to the exceptions in the CCPA, by clicking here and then clicking the appropriate button for their request.
If you are a Caesars Rewards member, but not a California resident, and you make a “Deletion Request” by following the instructions above, we will deactivate your account and adjust account settings so that your data will not be shared with our marketing partners, and you will no longer receive any marketing communications from us.
California and Nevada consumers have the right to opt-out of having their personal information sold. Under the CCPA, the definition of “sale” includes a typical sale (i.e., a transfer of data from a seller to a buyer in exchange for money), but it also includes sharing of personal information with a third party in exchange for anything of value (money or otherwise). We may share personal information of Caesars Rewards members with our Joint Marketing Partners (defined in Section 6(b) above), including the issuer of the Caesars Rewards Visa card.
California residents, Nevada residents and all Caesars Rewards members can opt out from having personal information “sold” to third parties, subject to the limitations of California Laws and Nevada law, by clicking here and then clicking the appropriate button for their request.
Subject to applicable law, opting out through this mechanism will not prevent your personal information from being shared with third parties for non-marketing purposes (for example, to process one of your transactions). Further, this opt out mechanism will not prevent the transfer of personal information in connection with a merger, acquisition, bankruptcy or other sale of all or a portion of our assets as described in Section 6(c) above.
We maintain physical, electronic and organizational safeguards that reasonably and appropriately protect against the loss, misuse and alteration of the information under our control. With regard to information that you transfer to us through one of the Caesars Websites or Caesars Mobile Apps, please be aware that no data transmission over the Internet or a wireless network can be guaranteed to be 100% secure. As a result, Caesars cannot guarantee or warrant the security of any information you transmit on or through the Caesars Websites or Caesars Mobile Apps and you do so at your own risk.
In order to ensure that all your personal information is correct and up to date, visit a Caesars Property and speak to a customer service representative. As a Caesars Rewards member, you may also review and update your profile by logging into your account at www.caesars.com/myrewards.
Persons under the age of twenty-one (21) are not permitted to loiter or gamble at any casino at a Caesars Property or gamble online or through any Caesars Website or Caesars Mobile App. Any offers we make or any promotions we conduct, unless otherwise noted, are not open to persons younger than the legal gaming age in the applicable jurisdiction. Persons younger than this legal age are not allowed to accept gaming-related offers, or win promotions, and we do not knowingly collect information from such persons for gaming-related offers. We reserve the right to verify age at any time for any reason and may decline to provide products, services or access rights to any person who does not have valid age identification.
We take responsible gaming very seriously. Click here to learn more about our corporate commitment to responsible gaming.
We use surveillance systems to monitor all gaming areas and other public or sensitive areas of the Caesars Properties. Video surveillance cameras may be used for security purposes and to protect us, our customers and employees against potential violations of criminal or civil laws. Some video surveillance systems may incorporate facial recognition technologies that can be used, in the discretion of our employees, for additional surveillance and screening of individuals at Caesars Properties. In addition, cameras and facial recognition technologies may also be used at Caesars Properties to enhance your customer experience and provide services to you. Surveillance camera output is monitored by our employees and contractors and may be viewed by law enforcement and regulatory authorities.
Unless otherwise specified, the Caesars Websites and Caesars Mobile Apps and material provided on or through the Caesars Websites and Caesars Mobile Apps are solely intended for users located in the United States and for promoting products, programs, and business operations within the United States. If you do not reside in the United States and you choose to access or use the Caesars Websites and/or Caesars Mobile Apps, or visit the Caesars Properties, and provide your personal information to us, it may be transferred to, processed and maintained on servers or databases located outside of the country or jurisdiction where you are located. If you do not want your information transferred to, processed, or maintained outside of the country or jurisdiction where you are located, you should not use the Caesars Websites and/or Caesars Mobile Apps or visit the Caesars Properties.
General Data Protection Regulation: If you reside in or are a citizen of a European Union member country, you may have certain rights under the EU General Data Protection Regulation 2016/679 (“GDPR”). If you have GDPR-related questions about personal data collected by our properties in the United Kingdom, South Africa or Egypt, please visit https://www.caesars.co.uk/privacy-policy/ for more information.
Caesars Enterprise Services, LLC
ATTN.: Loyalty Marketing
P.O. Box 98905
Las Vegas, NV 89193-8905
If you are a customer who utilizes the credit, check cashing, front money, counter check account and/or cash advance services (“Financial Services”) at a Caesars Property in the United States, there are additional categories of information we may collect from or about you: