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Responsible Gaming

Caesars' Responsible Gaming Standards

An Industry-Leading Approach

Caesars Entertainment's goals regarding responsible gaming are simple and unequivocal: Caesars Entertainment wants everyone who visits and gambles at our gambling facilities and on our online products to do so for the right reasons – to simply have fun. We do not want people who can’t gamble responsibly to play at our facilities or on our online gambling products. 

Caesars is unique within the industry in the development and deployment of RG programming that meets each of the following standards: 

  • Incorporates learnings from leading academics in the field of responsible gaming research 
  • Provides Team Members with the knowledge and skills to actively recognize and respond to customer requests for responsible gaming-related information and respond to incidents
  • Includes initiatives that educate people about the key principles of gambling, demonstrate how games work, offer tips on responsible play, and provide problem gambling treatment referrals and support.
  • Provides responsible gaming training for all Team Members, with specialized training based on role
  • Leverages Team Member customer service skills and recognizes the primacy of oral communication in delivering responsible gaming as opposed to identifying “red flag” behaviors.
  • Develops and employs cutting edge responsible gaming-specific technology.

Click here for more information about Caesars Entertainment's development and deployment of Responsible Gaming scientifically-supported programming.

Caesars' Responsible Gaming Programs

knowing when to stop

Operation Bet Smart®

Operation Bet Smart®: Know When To Stop Before You Start® is a program designed to formally train Team Members about the importance of responsible gaming and the policies and procedures of Caesars Entertainment’s Responsible Gaming programs. At all our gambling facilities and online gambling products, we provide Responsible Gaming signage and help resources on the casino floor, back-of-house, and online so that Team Members always know where to refer customers requesting assistance. We provide Responsible Gaming information in brochures and via Caesars Entertainment’s Responsible Gaming campaigns.
kids unattended

Looking Out for Kids

Our Unattended Children Policy is a communication effort that encourages parents not to leave children unattended at our destinations, and trains employees on the proper approach to use upon discovering an unattended child. Seeking to urge parents not to leave their children without adult supervision, every Caesars Entertainment facility has standard procedures to promote parental responsibility and protect the safety of children and minors. Parents should be aware of state and local curfew laws; Caesars strictly adheres to these regulations. Parents are informed through signage and brochures about our policies and employees are asked to keep an eye out and call security for any child that has been left unattended.
twentyone to gamble

Project 21® – We Care. We Card..®

This initiative teaches Team Members, minors, parents and guardians about the consequences of gambling under the legal age. Gambling facilities and online gambling products are not for our kids. We do not hesitate to uphold the laws concerning the legal gambling age in each state. For over three decades, Caesars has been the chief advocate of Project 21®, now an industry-wide program that encompasses employee training and public awareness about underage gambling. Project 21® efforts include the front and back-of-house signage, detailed training on cues for identifying minors. All Caesars Team Members are trained to card individuals who appear to be below the age of 30, as well as ways to detect potentially invalid identification.
golden years

Self-Restriction & Self-Exclusion

Our self-restriction program allows a person to request not to receive direct marketing by Caesars Entertainment affiliated properties and gambling platforms, as well as be denied casino credit and check cashing privileges. Responsible Gaming Program Forms to request self-restriction or self-exclusion are available at all Caesars Entertainment owned, managed or operated properties or by calling the Responsible Gaming Service Line at 1-800-694-9960.
national helpline

National Helpline

In 1995, Caesars Entertainment helped fund the first national helpline (1-800-522-4700) for gambling disorders – providing callers with counseling and direction to local assistance in any state. Our funding to assist local health service agencies, councils and seminars continues yearly through funding efforts by our corporate office and casino properties. Knowing gambling disorders can potentially reach the “other side” of the table, Caesars Entertainment provides confidential counseling assistance for Team Members through our Employee Assistance Program.

Marketing & Advertising Code

Promoting responsible gambling is part of our culture at Caesars. All of our advertising, for all of our products and services, must be truthful and consistent with generally accepted standards of good taste. In order to codify our commitment to the principals of responsible gambling and responsible

Marketing & Advertising Code
knowing when to stop

Taking a Leadership Position: Timeline

Caesars’ long-standing commitment to responsible gaming involves many “firsts” in the industry:

1980’s

Caesars (then Harrah’s) established the first task force to study problem gambling issues and subsequently implemented the industry’s first responsible gaming initiatives.

1989

Caesars implemented Project 21, which educated and trained its entire workforce that is every employee’s responsibility to deter underage gambling and service of alcohol beverages to minors.

1995

Caesars, in partnership with AT&T and the National Council on Problem Gambling, established the industry’s first national toll-free helpline for gamblers who might need assistance.

1999

Caesars became the first casino company to offer nationwide self-exclusion and self restriction options that would be honored and applied across the Caesars network of properties.

2000

Caesars Code of Commitment was the U.S. casino industry’s first formal social responsibility code of conduct, and it served as the model for the American Gaming Association’s Code of Conduct for Responsible Gaming. Caesars became the first casino company to establish a Marketing and Advertising Code, creating standards that remain much more stringent than industry guidelines.

2002

Caesars was the first casino company in the United States to broadcast a series of TV commercials devoted to a responsible gaming message and promoting the helpline.

2003

Caesars created first-of-its-kind responsible gaming training, developing the role of Responsible Gaming Ambassadors and integrating RG into the customer service model.

2004

Caesars was the first casino company to implement an “RG Log” technology solution to record, track and evaluate employee concerns that a customer may not be gambling responsibly.

2012

Caesars was the first casino company in the United States to create and implement technology (RGID@slots) to identify self-excluded patrons carding-in at a slot machine.

2013

Caesars introduced its first ever online gambling product and expanded enforcement of all self-exclusion requests related to online gaming to its land-based facilities.

2018

Caesars launches RG research and cultural translation initiatives in Japan.

Today

While Caesars is proud of its history in creating industry-leading RG initiatives, Caesars is committed to using the latest scientific research to continually improve and innovate.

Click here to learn more about Caesars Entertainment's innovations in cutting-edge technology and programs that encourage guests to play responsibly and empower employees to effectively respond to potential gambling-related problems.

Awards and Accreditations

The Gaming Hall of Fame, a panel of peers in the commercial casino industry, bestowed on Caesars its first-ever Special Achievement Award for its leadership and pioneering programs on responsible gaming in 2000. Caesars has also earned industry firsts in third party validation of its responsible gaming program.

In 2012, Caesars Windsor became the first venue in the world to ever receive responsible gambling accreditation through RG Check, a voluntary program created by the Ontario Responsible Gambling Council (RGC) that offers gaming companies the opportunity to gain an independent assessment of the quality of their responsible gambling program. For 12 months, the content, quality and breadth of the Caesars responsible gambling program was evaluated on standards that include: corporate policies, self-exclusion, advertising and promotion, informed decision making, assisting patrons who may have problems with gambling, and employee training.

More Resources

For information about gambling disorders as well as counseling, treatment, and other resources available in the United States, visit the National Council on Problem Gambling’s website. 

If you or someone you know might have a gambling problem, call the National Council on Problem Gambling’s toll-free helpline at 1-800-522-4700.

If you are thinking about changing your gambling behavior, download Harvard Medical School’s “Gambling – Your First Step To Change” toolkit. This self-help resource may help you decide if you need to change your gambling or seek outside help. 

For the latest scientific research on gambling disorder and responsible gaming, as well as guidance on how to talk to children about gambling, visit the website of the International Center for Responsible Gaming.

The Responsible Gambling Council’s website provides information about how gambling games work, money management, and tips for safer play.

Click here for Responsible Gaming at Caesars Windsor.