Caesars Entertainment's goals regarding responsible gaming are simple and unequivocal: Caesars Entertainment wants everyone who visits and gambles at our gambling facilities and on our online products to do so for the right reasons – to simply have fun. We do not want people who can’t gamble responsibly to play at our facilities or on our online gambling products.
Caesars is unique within the industry in the development and deployment of RG programming that meets each of the following standards:
Click here for more information about Caesars Entertainment's development and deployment of Responsible Gaming scientifically-supported programming.
Promoting responsible gambling is part of our culture at Caesars. All of our advertising, for all of our products and services, must be truthful and consistent with generally accepted standards of good taste. In order to codify our commitment to the principals of responsible gambling and responsible
Caesars’ long-standing commitment to responsible gaming involves many “firsts” in the industry:
1980’s | Caesars (then Harrah’s) established the first task force to study problem gambling issues and subsequently implemented the industry’s first responsible gaming initiatives. |
1989 | Caesars implemented Project 21, which educated and trained its entire workforce that is every employee’s responsibility to deter underage gambling and service of alcohol beverages to minors. |
1995 | Caesars, in partnership with AT&T and the National Council on Problem Gambling, established the industry’s first national toll-free helpline for gamblers who might need assistance. |
1999 | Caesars became the first casino company to offer nationwide self-exclusion and self restriction options that would be honored and applied across the Caesars network of properties. |
2000 | Caesars Code of Commitment was the U.S. casino industry’s first formal social responsibility code of conduct, and it served as the model for the American Gaming Association’s Code of Conduct for Responsible Gaming. Caesars became the first casino company to establish a Marketing and Advertising Code, creating standards that remain much more stringent than industry guidelines. |
2002 | Caesars was the first casino company in the United States to broadcast a series of TV commercials devoted to a responsible gaming message and promoting the helpline. |
2003 | Caesars created first-of-its-kind responsible gaming training, developing the role of Responsible Gaming Ambassadors and integrating RG into the customer service model. |
2004 | Caesars was the first casino company to implement an “RG Log” technology solution to record, track and evaluate employee concerns that a customer may not be gambling responsibly. |
2012 | Caesars was the first casino company in the United States to create and implement technology (RGID@slots) to identify self-excluded patrons carding-in at a slot machine. |
2013 | Caesars introduced its first ever online gambling product and expanded enforcement of all self-exclusion requests related to online gaming to its land-based facilities. |
2018 | Caesars launches RG research and cultural translation initiatives in Japan. |
Today | While Caesars is proud of its history in creating industry-leading RG initiatives, Caesars is committed to using the latest scientific research to continually improve and innovate. |
Click here to learn more about Caesars Entertainment's innovations in cutting-edge technology and programs that encourage guests to play responsibly and empower employees to effectively respond to potential gambling-related problems.
The Gaming Hall of Fame, a panel of peers in the commercial casino industry, bestowed on Caesars its first-ever Special Achievement Award for its leadership and pioneering programs on responsible gaming in 2000. Caesars has also earned industry firsts in third party validation of its responsible gaming program.
In 2012, Caesars Windsor became the first venue in the world to ever receive responsible gambling accreditation through RG Check, a voluntary program created by the Ontario Responsible Gambling Council (RGC) that offers gaming companies the opportunity to gain an independent assessment of the quality of their responsible gambling program. For 12 months, the content, quality and breadth of the Caesars responsible gambling program was evaluated on standards that include: corporate policies, self-exclusion, advertising and promotion, informed decision making, assisting patrons who may have problems with gambling, and employee training.
For information about gambling disorders as well as counseling, treatment, and other resources available in the United States, visit the National Council on Problem Gambling’s website.
If you or someone you know might have a gambling problem, call the National Council on Problem Gambling’s toll-free helpline at 1-800-522-4700.
If you are thinking about changing your gambling behavior, download Harvard Medical School’s “Gambling – Your First Step To Change” toolkit. This self-help resource may help you decide if you need to change your gambling or seek outside help.
For the latest scientific research on gambling disorder and responsible gaming, as well as guidance on how to talk to children about gambling, visit the website of the International Center for Responsible Gaming.