Caesars Entertainment, then named Harrah’s, pioneered the casino entertainment industry’s first responsible gaming efforts more than 25 years ago when a group of employees formed a task force to study the issue of gambling disorders. After months of research, the task force developed the industry’s first initiative to help employees, guests and the public understand the importance of responsible gaming and the prevention of underage gambling.
Caesars Entertainment continues to be the casino industry’s chief advocate for promoting responsible gaming. We have implemented two responsible gaming programs, Operation Bet Smart® and Project 21®, as well as an Unattended Children Policy.
Additionally, Caesars Entertainment works with the National Council on Problem Gambling, Inc., its local councils, and other service agencies in our markets on a continuing basis to promote a better understanding of responsible gaming and underage gambling. In fact, we provided the initial funding to establish the National Council’s 24-hour toll-free helpline. Caesars Entertainment launched the casino industry’s first broadcast advertising campaign to promote responsible gaming and increase awareness of toll free helpline numbers.
We also support research on these issues through ongoing financial contributions to the National Center for Responsible Gaming. We were awarded the National Council’s first corporate award, which recognized Caesars Entertainment for its proactive efforts on responsible gaming. Caesars Entertainment invites other members of the casino industry to join us in promoting responsible gaming.