Caesars Entertainment

Caesars Entertainment Corporation Timeline

1937
Bill Harrah opens his first bingo parlor in Reno, Nevada.

1955-56

Harrah's purchases several clubs at Lake Tahoe in Stateline, Nevada, beginning what would become today's Harrah's Lake Tahoe.

1959
Harrah's begins expansion of Lake Tahoe facility, including the world-famous South Shore Room.

1966
Headliner Room opens at Harrah's Reno.

1969
USA amateur boxing team faces the USSR at Caesars Palace, forever linking Caesars with boxing.

1970
Boxing champion Joe Lewis becomes a celebrity host at Caesars Palace Las Vegas.

1971

Harrah's begins public trading with issue of 450,000 over-the-counter shares.

1972
Harrah's is listed on the American Stock Exchange.

1973
Harrah's becomes first casino company listed on the New York Stock Exchange.

1978
Harrah's founder William F. Harrah dies.

February 1980
Holiday Inns, Inc. acquires Harrah's hotel casino company.

1984
Jay Sarno, Las Vegas business entrepreneur and creator of the world-famous Caesars Palace, dies.

July 1987
Bill's Casino opens in Lake Tahoe, Nevada, next door to Harrah's.

August 1988
Harrah's Laughlin opens.

January 1990
Holiday stockholders approve transfer of Holiday Inn hotel business to Bass PLC and the spin-off of Holiday Corporation's remaining brands (Harrah's, Embassy Suites, Hampton Inn, Homewood Suites) and assets into The Promus Companies.

February 1990
The Promus Companies Incorporated common stock begins trading on the New York Stock Exchange under the ticker symbol PRI.

April 1992
Conversion of Holiday Casino in Las Vegas to Harrah's Las Vegas completed.

May 1993

Harrah's Joliet opens, the company’s first river boat casino development.

November 1993
Harrah's Vicksburg and Harrah's Tunica open.

April 1994
Harrah's Shreveport opens.

April 1994
Philip G. Satre is named chief executive officer.

September 1994
Harrah's North Kansas City opens.

December 1994
Harrah's Ak-Chin casino opens near Phoenix. It is the first Indian gaming operation for Harrah's.

June 1995
Harrah’s brands and assets spin off from Promus and become Harrah's Entertainment, Inc., returning the Harrah's name to the New York Stock Exchange for the first time since 1980. Harrah's stock symbol is HET.

March 1997
Harrah's St. Louis opens in Maryland Heights, Missouri.

September 1997
Harrah's launches Total Gold, the industry's first fully-integrated national player rewards and recognition program that seamlessly connects player activity among all properties in the Harrah's brand.

November 1997
Harrah's Cherokee opens at the foot of the Great Smoky Mountains in North Carolina.

January 1998

Harrah's Prairie Band opens in the Kansas heartland, approximately 15 miles north of Topeka.

June 1998
Harrah's completes its acquisition of Showboat, Inc.

December 1998
Hilton Hotels Corp. spins off its gaming businesses into Park Place Entertainment, the parent company that will later become, Caesars Entertainment.

January 1999
Harrah's and Rio Hotel & Casino, Inc. complete merger.

March 2000

Harrah's purchases Players International, Inc.

March 2000
Total Gold becomes Total Rewards, the first tiered customer loyalty program in the history of the gaming industry.

October 2000
The Harrah's Code of Commitment is introduced. With the Code, Harrah's makes a public pledge to its guests, employees and communities to honor the trust they have placed in the company. The Code includes a commitment by Harrah's to promote responsible gaming, continuing the company's legacy as a leader in this area.

July 2001
Harrah's completes the purchase of Harveys Casino Resorts. The purchase adds four properties to the Harrah's portfolio.

March 2002
Harrah's becomes a prime national sponsor of the Meals on Wheels Association of America (MOWAA). Harrah’s will later become the largest corporate donor to MOWAA.

August 2002
Harrah's Rincon Casino and Resort opens its doors near San Diego, California. The resort is owned by the Rincon San Luiseño Band of Mission Indians.

December 2002
Harrah's completes its acquisition of JCC Holding Co., the owner of Harrah's New Orleans.

January 2003
Gary Loveman becomes Chief Executive Officer of Harrah's Entertainment. He succeeds Phil Satre, who retires after 10 years as CEO, but remains Chairman of the Board.

March 2003
Celine Dion’s “…A New Day” opens in the Colosseum at Caesars Palace, launching the return of A-list entertainment to the Las Vegas Strip.

May 2003
Harrah’s Louisiana Downs, a thoroughbred racetrack and casino in Bossier City, opens.

July 2003
Harrah’s Entertainment announces its first cash dividend.

April 2004
Harrah’s acquires the rights to the World Series of Poker.

May 2004
The first World Series of Poker under Harrah’s is a record breaker; more than $41 million in prize money is awarded, more than double the amount awarded in 2003. More than 12,000 players participate in the 2004 tournament’s 33 events.

July 2004
Harrah’s becomes the largest gaming company in the world upon the acquisition of Horseshoe Gaming Holding Corp. The purchase gives Harrah's control of Horseshoe casinos in Hammond, Ind., Bossier City, La., and Tunica, Miss.

December 2004
Harrah’s completes a $168 million expansion of Harrah’s Rincon.

June 2005
Harrah’s Entertainment completes its $9.3 billion acquisition of Caesars Entertainment, Inc., the largest merger in the history of the gaming industry.

August 2005
Hurricane Katrina severely damages Grand Casino Biloxi, Grand Casino Gulfport and Harrah’s New Orleans, forcing the closure of all three properties. In the weeks that follow, Harrah’s launches a sweeping recovery effort to assist the 8,000 employees affected by the storm, including extending base pay for 90 days, opening several assistance centers in the region, and seeding a relief fund with a contribution of $1 million from the Harrah’s Foundation. More than $6.5 million in contributions are made to the fund by the company, employees and outside parties.

September 2005

Hurricane Rita destroys Harrah’s Lake Charles. Relief efforts aimed at Katrina victims are extended to more than 1,000 employees impacted by the storm.

September 2005
For the fifth consecutive year, Harrah’s Entertainment is included in the Dow Jones Sustainability World Index, a listing of the world’s leading socially responsible companies. Harrah’s is the only U.S. gaming or lodging company on the index of more than 300 companies from 24 countries, selected for their economic, social and environmental performance.

January 2006
Gary Loveman is named “Best CEO” in the gaming and lodging industry by Institutional Investor magazine for the fourth straight year.

December 2005
Harrah’s acquires the Imperial Palace Hotel & Casino in Las Vegas.

February 2006
Six months after Hurricane Katrina struck, Harrah’s New Orleans re-opens to the public.

February 2006
Institutional Investor magazine names Harrah’s “America’s Most Shareholder Friendly Company” in the gaming and lodging industry.

December 2006

Harrah's acquires London Clubs International Limited for $568 million.

January 2007
Harrah's Chester opens near Philadelphia, Pennsylvania.

February 2007
Harrah's acquires the Barbary Coast and renames the casino Bill's Gamblin' Hall & Saloon in recognition of Harrah's founder Bill Harrah.

May 2007
Harrah's opens a major expansion and spa at Harrah's Atlantic City.

November 2007
BusinessWeek names Harrah's Entertainment Most Generous Company (by pre-tax profit).

January 2008
Private equity firms Texas Pacific and Apollo Management take Harrah's Entertainment private via a leveraged buyout.

June 2008
Casino Windsor in Windsor, Ontario is rebranded and reopened as Caesars Windsor.

July 2009
Caesars Palace expands its convention area, unveiling 110,000 square feet of LEED-certified meeting space.

July 2008
Caesars Indiana becomes Horseshoe Indiana.

August 2008
Horseshoe Hammond reopens, becoming Chicagoland’s largest gaming destination.

September 2009
Harrah's Entertainment becomes a founding member of Team Earth.

February 2010
Harrah's acquires Planet Hollywood Casino and Resort in Las Vegas.

March 2010
Harrah's Entertainment's Bally's and Paris Las Vegas resorts win the EPA WasteWise New Partner Award.

November 2010
Harrah’s Entertainment becomes Caesars Entertainment Corporation.