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Jul 18, 2018

2018 CodeGreen Challenge: Party for the Planet

  To help kick off the spring season, we once again asked our team members and guests at our locations across North America to participate in the annual CodeGreen Challenge for a chance to be named the most eco-conscious location in the company. The CodeGreen Challenge is part of Caesars Entertainment’s effort to raise awareness around environmental conservation, as well as the health and wellness benefits of an active and healthy lifestyle, through activities and promotions that educate and support environmental consciousness.

And the 2018 CodeGreen Challenge winners are….

 First Place: Harrah’s Ak-Chin

Congratulations to our first-place winner, Harrah’s Ak-Chin, which successfully hosted 26 CodeGreen Challenge events that invited team members and guests to participate in CodeGreen-related activities such as local community clean-ups, recycling programs and an opportunity to assemble Clean the World hygiene kits through Caesars Foundation’s partnership with Clean the World.

They also gave guests 14 opportunities to participate in CodeGreen Challenge promotions such as the CodeGreen Koozie giveaway and 5K Poker Run Pool Party where they helped build veteran hygiene kits.

And lastly, Harrah’s Ak-Chin was able to secure several local media hits that helped to create additional buzz!

Second Place: Council Bluffs Region

Our second place winner is Harrah’s Council Bluffs which used the CodeGreen Challenge as an opportunity to create more awareness among team members and guests around the United Nation’s new Sustainable Development Goals. This not only brought Caesars Entertainment’s commitment to addressing issues affecting the planet to the forefront but it also educated team members and guests on the positive impact they, too, can make through their own actions.

The result? With the support and participation of both team members and guests at CodeGreen Challenge events, approximately 260 pairs of shoes and more than 1,300 hygiene items were collected, more than 1,400 pounds of household waste was recycled and 225 trees were distributed at Trees Forever.

Every team member who participated in an event received an ecard for their support. And overall, nearly 20% of Harrah’s Council Bluffs’ guests were more satisfied due to the property’s effort to reduce their environmental impact throughout the duration of the CodeGreen Challenge.

Third Place: Harrah’s New Orleans

And – in third place – Harrah’s New Orleans. Through our partnership with National Park Trust, HERO volunteers from Harrah’s New Orleans served as chaperones during a local elementary school’s visit to Barataria Preserve on Kids to Park Day, a national day of play that connects kids and families with their local, state, and national parks.

HERO volunteers also helped to assemble 300 Clean the World hygiene kits which will be distributed to the homeless during an upcoming meal event at the New Orleans Mission, a nonprofit organization that serves the homeless population of the greater New Orleans area.

Other CodeGreen Challenge activities included Weekly Wellness Wednesdays, Diabetes Alert Day, health cooking demonstrations, Earth Hour, and the CodeGreen Cocktail Challenge.

And – speaking of the CodeGreen Cocktail Challenge…

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Cheers to the Planet!

We’re also excited to announce the winners of the Tito’s CodeGreen Cocktail Challenge. We partnered with Tito’s Handmade Vodka to challenge our mixologists and bartenders to create eco-inspired cocktails from locally-sourced ingredients. The competition was fierce with nearly 20 uniquely crafted drinks across 16 locations, our bartenders really rose to the challenge – and in spades!

You can see the cocktails being enjoyed via this Facebook Live

And now, drumroll, please. The CodeGreen Cocktail Challenge winners are…

Bally’s Atlantic City

The Jersey Peach

  • 2oz Tito’s Handmade Vodka
  • 1/2oz OJ with small splash real cherry juice (for color)
  • 2oz Peach Puree
  • Shake with ice
  • Strain into martini glass and garnish with frozen peach slice

Harrah’s New Orleans (2 CodeGreen Cocktails)

All Star Bloody Mary

  • Tito’s Handmade Vodka
  • Zing Zang Bloody Mary Mix
  • Worcestershire sauce, Tabasco hot sauce, freshly-squeezed lime juice and lemon Juice

The LA Strawberry Smash

  • Tito’s Handmade Vodka
  • Louisiana strawberries and grapefruit
  • Domino sugar syrup with house-made strawberry bitters

Harrah’s Cherokee Mountain Mule

  • Tito’s Handmade Vodka
  • Tea, cranberry vanilla bean honey and ginger ale

Harrah’s New Orleans saw an 1,100 percent increase in sales compared to 2017 cocktails sales and Harrah’s Cherokee saw an 80 percent increase in sales.  And a single restaurant – Guy Fieri’s Chophouse at Bally’s Atlantic City – sold more than 10 times the amount of CodeGreen cocktails than some properties sold overall.

“Collectively creating the drink with the bartenders, staff and even my assistant, gave us ownership and made us want to sell the drink more,” said Ashley Joas, Guy Fieri’s Chophouse Restaurant Manager.

In total, nearly 3,100+ CodeGreen Cocktails were sold to guests across the Enterprise.

Cheers to everyone who participated in our CodeGreen Challenge!