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Nov 18, 2014

Bras, Mustaches and Dog Tags – All for Social Good and Caesars Entertainment

by Aimee Dizon

It’s been whirlwind month of back-to-back activities across Caesars resorts and casinos during which employees showed tremendous support for causes that are close to their hearts: breast cancer awareness and research, male-related cancers, and support for veterans.

Breast Cancer Awareness

October is Breast Cancer Awareness month. Many Caesars Entertainment properties across the country take part in Pink Week, organizing fun events for employees and guests that educate about breast cancer, honor lost loved ones, and raise funds to support breast cancer research. During this week, it’s not uncommon to see everything—from poker table felts, to golf balls, to balloons and even floor managers’ hair—colored pink. Now that’s serious play!

To encourage properties and their employees to rally around this cause, Caesars hosted a competition that resulted in a generous donation to the American Cancer Society from the Caesars Foundation on behalf of the three most active properties.

Out of the twenty-one participating casinos and resorts, the winners are:

  • 1st Place: Horseshoe Casino & Hotel Tunica received a $10,000 donation on its behalf in recognition of how well the group integrated Breast Cancer Awareness into its marketing and sTunica_BattleofBras_tweetocial media efforts
  • 2nd Place: Harrah’s Ak-Chin received an $8,000 donation on its behalf. The Pink Pool Party was an irresistible way to encourage guests to show their support!
  • 3rd Place: Harrah’s Resort Southern California received a $7,000 donation on its behalf. Their joint Breast Cancer Awareness-Movember shirts was a brilliant idea and resulted in a double whammy of cancer support.

Other creative and fun initiatives included:

  • A Code Pink Farmers market hosted by Rio Vegas from which 100% of the proceeds were donated to the American Cancer Society. What a fantastic way to marry local food advocacy and breast cancer support!
  • Employee poker tournaments in Caesars’ casinos raised money for breast cancer research. It’s always smart to bet on a good cause!
  • The highly anticipated annual Battle of the Bras event in which senior managers strut their stuff on stage modeling creative and wacky bras designed by Caesars employees. This year the Caesars Corporate team and Las Vegas resorts raised an impressive $50,000 for the American Cancer Society through the event. But it isn’t just the Vegas properties that got in on the action; resorts across the country held their own #BattleoftheBras competitions, raising a lot of laughs as well as a lot of money.


The crusade against cancer still continues as we are deep in Movember, the month-long event that has men pledging to sport ‘staches to show solidarity and fundraise for men’s health issues including prostate and testicular cancer. Caesars employees enthusiastically jumped on board and have been flaunting some extra facial fuzz.

Harrah’s Southern California became #HarrahsMoCal this month and held a star-studded Movember kickoff event on November 1st complete with a celebrity fundraising poker tournament, standup comedy and an 80’s cover band!

Veterans Day

Veterans Day is another event of great importance to Caesars Entertainment. In 2013, we established the “Enlisting Heroes” program to provide job opportunities to our nation’s veterans and to support veterans’ causes through employee volunteerism for military and veterans’ activities. We have since hired nearly 1,000 veterans who are helping us to build a stronger and more versatile organization. This Veterans Day, Caesars resorts and casinos celebrated veterans with discounts, free buffet dinners, socials, candy and letter drives for overseas military, and hiring fairs.

HEROS at Horseshoe Baltimore threw a party for their community’s veterans and bonded over games and cake!

HEROS at Horseshoe Baltimore threw a party for their community’s veterans and bonded over games and cake!

In Las Vegas at The Rio, Jan Jones Blackhurst, Caesars’ EVP of Communications & Government Relations spoke in support of LGBT veterans at a joint Marine Corps birthday gala and fundraiser on November 10th for Helping Our Brothers & Sisters and RWB Dog Tags, an organization that provides service dogs to combat veterans coping with PTSD. Caesars Entertainment believes that companies should give fair and equal access to all populations, and hire based on who can do the job and not who they love. We felt privileged to take part in an event that gives a voice and life-changing opportunities to those who have faced discrimination as members of the LGBT community and those living with PTSD after honorably serving our country.

We are proud of, and grateful to, everyone at Caesars for participating in the events of the past month. Thank you for showing an inspiring level of passion for causes that touch so many lives, including the guests we serve and the people we work with every day.