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Sep 22, 2014

Caesars Celebrates 25 Years of Operation Bet Smart

by Margaret George

At Caesars, the commitment to our guests goes beyond entertainment and gaming. Not only do we try to create fun, memorable experiences for guests we also care about their wellbeing. We want everyone who gambles at our casinos to be there for the right reasons – to simply have fun. As the first company to recognize and address program gambling, Caesars is taking the lead on promoting responsible gaming.

Screen Shot 2014-09-22 at 11.14.08 AMINDUSTRY PIONEER. Our history of responsible gaming leadership traces back to the 1980s. Throughout the years we have continued to develop increasingly robust tools and initiatives around the issue. For example, Caesars collaborated with the U.S. National Council on Problem Gambling in 1995 to launch a national toll-free telephone helpline, train staff and establish offices. These early efforts were recognized when the National Council on Problem Gambling recognized Caesars with its first corporate award. Later in 2000, the Gaming Hall of Fame bestowed its first-ever Special Achievement Award on Caesars for the company’s leadership and innovative programs around responsible gaming.

OPERATION BET SMART. This year Caesars celebrated the 25th anniversary of Operation Bet Smart®: Know When To Stop Before You Start®, a program that formally trains employees on the importance of responsible gaming and the policies and procedures of Caesars responsible gaming programs. This program encourages employee awareness to help them understand Caesars’ position on responsible gaming and supplies them with valuable information and direction to potentially help others. We have Responsible Gaming Ambassadors at all of our properties. In 2013, we invested more than 27,000 hours in training 43,286 employees in both classroom and online modules.

No matter which of our casinos you visit our message is always the same: Play Responsibly. We know that you are coming to our casinos to have a good time and we always want you to leaving feeling like you did.

For more on responsible gaming at Caesars, please visit: