Last month, the team at Harrah’s Northern California hosted a ribbon cutting ceremony to mark the casino’s opening. And over the weekend, they threw a rocking party.
Senior Vice President and General Manager JC Rieger urged guests outside the casino to stow away their phones – they wouldn’t want to miss a second of the spectacular show. And with the grace of a school of synchronized fish, 300 drones simultaneously ascended from the rooftops as a captivating projection display of 3D graphics bounced along the Harrah’s Northern California sign.
The drones danced around each other, lighting up the night sky with a dizzying sequence of designs – from clinking champagne glasses to rolling dice. Guests cheered, equally charmed by the show and Rieger’s humorous commentary on the rain that nearly foiled it.
“Literally, there was a double rainbow that ended at the top of the building. It was beautiful,” he recalled. “Hopefully that’s just a sign – that’s your pot of gold in there and you’ll win a bunch of money tonight!”
The casino’s also been hitting the jackpot for Caesars Rewards sign-ups. “During the first 11 days, we were doing about 500 new Caesars Rewards sign-ups a day,” Rieger said.
Vice President and Assistant General Manager Lisa Yahrling noted the registrations encompassed a significant chunk of new Caesars Rewards accounts companywide. “I took all 39 properties across the United States and Canada, calculated what their sign-ups were, and we were 14% of that.”
Fanfare and fireworks aside, Rieger never forgot the biggest showstoppers of the evening: his staff.
“It’s been a very exciting few weeks since we’ve opened,” he said. “And I couldn’t be more proud of the team members who are working inside to give you the best experience of what you’ve come to expect from a Harrah’s-branded casino.”
Judging by the applause, the hard work’s paying off.