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May 20, 2019

Harrah’s Northern California makes a dazzling entrance

Fireworks light up the sky above Harrah's Northern California.
Fireworks at Harrah's Northern California.
Drones create dice in the sky above Harrah's Northern California.
Drones create a bird in the sky.
Drones create two glasses in the sky.
Drones above Harrah's Northern California.
Drones light up the sky at Harrah's Northern California.
A person sets up before the grand opening at Harrah's Northern California.
The exterior of Harrah's Northern California.
The marquee at Harrah's Northern California.

Last month, the team at Harrah’s Northern California hosted a ribbon cutting ceremony to mark the casino’s opening. And over the weekend, they threw a rocking party.

Senior Vice President and General Manager JC Rieger urged guests outside the casino to stow away their phones – they wouldn’t want to miss a second of the spectacular show. And with the grace of a school of synchronized fish, 300 drones simultaneously ascended from the rooftops as a captivating projection display of 3D graphics bounced along the Harrah’s Northern California sign.

The drones danced around each other, lighting up the night sky with a dizzying sequence of designs – from clinking champagne glasses to rolling dice. Guests cheered, equally charmed by the show and Rieger’s humorous commentary on the rain that nearly foiled it.

“Literally, there was a double rainbow that ended at the top of the building. It was beautiful,” he recalled. “Hopefully that’s just a sign – that’s your pot of gold in there and you’ll win a bunch of money tonight!”

The casino’s also been hitting the jackpot for Caesars Rewards sign-ups. “During the first 11 days, we were doing about 500 new Caesars Rewards sign-ups a day,” Rieger said.

Vice President and Assistant General Manager Lisa Yahrling noted the registrations encompassed a significant chunk of new Caesars Rewards accounts companywide. “I took all 39 properties across the United States and Canada, calculated what their sign-ups were, and we were 14% of that.”

Fanfare and fireworks aside, Rieger never forgot the biggest showstoppers of the evening: his staff.

“It’s been a very exciting few weeks since we’ve opened,” he said. “And I couldn’t be more proud of the team members who are working inside to give you the best experience of what you’ve come to expect from a Harrah’s-branded casino.”

Judging by the applause, the hard work’s paying off.