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Jun 21, 2017

We’re One of the Nation’s Most Community-Minded Companies

by Margaret George

Pop the champagne! Caesars Entertainment has been named to the The Civic 50as the leading company in the consumer discretionary sector, which includes non-essentials like apparel, cars, travel and, of course, gaming and entertainment. An initiative of Points of Light, the world’s largest organization dedicated to helping companies build volunteer programs, The Civic 50 honors the 50 most community-minded companies.

The Civic 50 award recipients were selected based on four components: investment, integration, institutionalization and impact. Here’s what the components mean – and how our programs achieve results in these areas:

  • Investment: How companies apply resources like employee volunteering and donations to community engagement
    • Example: the Caesars Foundation has donated more than $72 million to local nonprofits that help older individuals, promote a more sustainable world and improve quality of life based on local community needs
  • Integration: How companies integrate their U.S. community engagement programs into key business functions
    • Example: Meetings for Good, which allows customers to incorporate community service into their events by connecting them to our nonprofit partners
    • Bonus Example: award-winning CodeGreen environmental program that focuses on the dramatic reduction of waste, water and carbon emissions
  • Institutionalization: How companies support community engagement through policies, systems and incentives
    • Example: our commitment to diversity. As of 2016, 42% of managers are women, and 34% of managers are minorities
  • Impact: How companies measure the social and business impact of their community engagement program
    • Example: HERO volunteer program, through which team members have reported more than 400,000 volunteer hours each year

Carolyn Wheeler, Director of Internal Communication & Employee Community Involvement Chair, and Margaret George, Corporate Responsibility Manager, accepting Community-Minded award from Neil Bush, Points of Light Chair.

Guests are part of communities, too, and they’re very important to us! That’s why we pioneered the casino entertainment industry’s first responsible gaming effort. Caesars works with the National Council on Problem Gambling, Inc., and provided the initial funding to establish the Council’s 24-hour toll free helpline. All Caesars’ properties also have Responsible Gaming Ambassadors who promote Responsible Gaming to guests and offer assistance to those that may not be gambling responsibly.

For these efforts and more, Caesars is in the top 10% of The Civic 50 list. We are humbled by the dedication of our team members – from HERO Chairs to CodeGreen enthusiasts to corporate and Foundation staff – that make this achievement possible.