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Our Brand Story

Since its beginning in Reno, Nevada, more than 80 years ago, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions, and now operates casinos on four continents. What started out as a bingo parlor opened by William Harrah in 1937 has grown to include iconic brands like Caesars Palace, Flamingo, Harrah’s and Horseshoe.

Breadth of Offerings

Caesars Entertainment is not only a global leader in gaming, but also in hospitality, dining, entertainment, meetings & conventions, and shopping.

Caesars Entertainment dining options showing many plates of food

Dining

With 300+ restaurants and dining outlets, Caesars Entertainment offers the most innovative, diverse and dynamic portfolio of food and beverage offerings in the industry.
Backstreet Boys performing at Zappos Theater at Planet Hollywood Las Vegas

Entertainment

The Caesars Entertainment Empire includes the #1 and #2 theater venues in the world plus 200+ nightlife venues globally, making us the largest entertainment promoter in the gaming industry.
Photo of the newly renovated Flamingo Room 1 King with High Roller view

Accommodations

115M+ guests visit our properties annually to enjoy our award-winning spas, world-class golf courses, spectacular pools and more than 39,000 rooms and suites.
Rendering of the exterior of the Caesars Forum convention space

Meetings and Conferences

Our accomplished staff in meetings and conference services enables us to host over two million event attendees annually.
Photo of Forum Shops Las Vegas Staircase at Caesars Palace

Shopping

Our retail offerings are so popular they generate 3.5 times the average retail dollar per square foot compared to the top 100 malls in America.
A casino player playing a race car game

Gaming

We lead the industry in innovation and deploy the latest technologies to provide our customers with the best in gaming entertainment.

Core Values

Caesars Entertainment’s corporate ethos, known as the Code of Commitment, pledges to its employees, guests and the community that it will honor the trust placed in them, and conduct operations responsibly.

Caesars History

Since its beginning in Reno, Nevada, more than 80 years ago, Caesars has grown through the development of new resorts, expansions and acquisitions, and now operates on four continents. The images below will take you on a journey through our storied history.