largest gaming company in the U.S.
and largest loyalty program in the industry
to practice responsible gaming
to publicly commit to gender equality goals
Caesars Entertainment joins two successful gaming leaders, Caesars Entertainment and Eldorado Resorts, who have come together to create the largest and most diversified collection of destinations across the U.S.
Boasting many of the world’s most prestigious gaming brands, including Caesars Palace®, Harrah’s®, Horseshoe®, Eldorado®, Silver Legacy®, Circus Circus® Reno and Tropicana®, among many others, we are the global leader in gaming and hospitality. While each of our over 50 world-class resorts offer its own unique amenities, all share a common goal of providing unparalleled family-style service and exhilarating experiences.
Your Empire awaits.
Inspired by the Roman aureus, the coins that connected an empire, this new logo captures both the iconic legacy and bright future of the new Caesars Entertainment.
Caesars Entertainment, Inc. and Eldorado Resorts, Inc. came together in 2020 to create the largest gaming company in the U.S. – Caesars Entertainment. Each company brings a rich, storied history that positions us to be the global leader in the gaming industry as we embark on this exciting new chapter.
It is a story of vision, heart and, above all else, family values.
The Caesars Entertainment corporate legacy began in 1937 when Bill Harrah opened Harrah’s Bingo Club, a modest establishment in Reno, Nevada. What began as a single property expanded over the years to offer more than 50 dazzling casinos worldwide. In 1947, Flamingo Hotel & Casino became the first casino on the Las Vegas Strip and by 1973, Harrah’s was the first casino company listed on the New York Stock Exchange.
Meanwhile, three other leaders in the gaming industry – Benny Binion, Jay Sarno and Donald Carano – were busy making their own history.
In 1951, Benny Binion opened the first Horseshoe Casino and became known as a vanguard of Las Vegas casino innovation, introducing such new concepts as high betting limits, limousine transport for guests and rewards for all players – not just high rollers.
In 1963, Jack Binion became president of the Horseshoe Casino in Las Vegas. Seven years later he hosted the first World Series of Poker, which would later grow to become the largest poker tournament in the world.
Donald Carano laid the foundation for his legacy in 1973 with the opening of Eldorado Hotel Casino Reno. Naysayers advised against the venture, but he was daring and forged ahead, ultimately changing the profile of gaming in northern Nevada and far beyond. His success can be attributed to his core values, which continue to shape the company to this day – integrity, quality and Family Style service.
Together, these four fathers of gaming have left a thriving legacy, one that has made Caesars Entertainment into what it is today – a true leader in the gaming world, offering first-class destinations and amenities, extraordinary entertainment and renowned accommodations.
Caesars Entertainment, quite simply, has it all – diversified amenities, impeccable service and one-of-a-kind destinations. Our offerings include the finest restaurants, the biggest entertainment, elite meeting and conventions facilities, and unparalleled shopping.
Caesars Entertainment’s corporate ethos, known as the Code of Commitment, pledges to its employees, guests and the community that it will honor the trust placed in them, and conduct operations responsibly.
Since its beginning in Reno, Nevada, more than 80 years ago, Caesars has grown through the development of new resorts, expansions and acquisitions, and now operates on four continents. The images below will take you on a journey through our storied history.
Bill Harrah opens his first bingo parlor in Reno, Nevada.
The Flamingo Hotel & Casino opens, becoming the first casino resort on the Las Vegas Strip.
The first Horseshoe Casino in Las Vegas, Nevada
Harrah’s purchases several clubs at Lake Tahoe in Stateline, Nevada, beginning what is now Harrah’s Lake Tahoe.
Caesars Palace Las Vegas under construction
The empire that began as a bingo parlor in Reno, Nevada grew to include the iconic Caesars Palace in Las Vegas, Nevada.
Evel Knievel jumps the fountains in front of Caesars Palace Las Vegas.
Harrah’s becomes the first casino company listed on the New York Stock Exchange.
Don Carano opened Eldorado Reno despite advisement against opening a brand new hotel-casino.
A nod to the Carano family heritage, Eldorado opens La Strada in Reno, Nevada, offering authentic Northern Italian cuisine and pasta made daily.
The Forum Shops open at Caesars Palace.
Harrah’s Joliet opens and is the company’s first riverboat casino development.
Eldorado Resort Casino in Reno becomes the first casino in the U.S. to operate its own microbrewery – The Brew Brothers®.
Eldorado’s incredible sister property, Silver Legacy® Resort Casino, is unveiled in downtown Reno.
Caesars Windsor opens in Canada.
Total Gold becomes Total Rewards, the first tiered customer loyalty program in the gaming industry.
The Colosseum at Caesars Palace opens.
Harrah’s Entertainment becomes Caesars Entertainment.
Eldorado Resorts and MTR Gaming Group, Inc. successfully complete their merger to become Eldorado Resorts, Inc., growing to six properties in five states.
Eldorado Resorts, Inc. goes public on Nasdaq stock exchange, offering shares to the public market and investors for the first time.
Eldorado Resorts, Inc. acquires Circus Circus® Reno.
Isle®, Isle of Capri® and Lady Luck Casinos® become part of the Eldorado Resorts, Inc. Family, expanding its portfolio to 20 properties across the nation.
Eldorado, Circus Circus and Silver Legacy in Reno are introduced as THE ROW™, offering three distinct resorts in one amazing experience.
Eldorado Resorts, Inc. welcomes Grand Victoria Casino® and Tropicana Entertainment® Inc. to the Eldorado Resorts family.
Eldorado Resorts, Inc. purchases Caesars Entertainment.