Harrah’s Cherokee Casinos is excited to bring a new game to town. Governor Roy Cooper signed Senate Bill 154 into law, allowing the Eastern Band of Cherokee Indians to open sportsbooks at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel. Guests will soon be able to wager on collegiate and professional sports as well as on off-track horse racing at both locations.
Development of The Book, at both locations, will begin immediately and is expected to be completed late fall.
The Book at Harrah’s Cherokee Valley River Casino & Hotel will be located near the promotions stage.
“This is an exciting time,” said Brooks Robinson, Regional Senior Vice President and General Manager of Harrah’s Cherokee Casinos. “We continuously work to offer new experiences and opportunities to our customers and are confident that our new sportsbook will be an added delight for our guests and sports fans.”
