Caesars Entertainment Recognized by HSMAI With Adrian Award For Best "Integrated Marketing Campaign"
Reina Herschdorfer, Director of Marketing National Meetings and Events accepts award for the CAESARS FORUM Marketing Campaign.
NEW YORK (Jan. 27, 2020) - Caesars Entertainment received a Bronze Adrian Award for best "integrated marketing campaign," January 21, at the Hospitality Sales and Marketing Association (HSMAI) annual International Sales and Marketing Conference.
More than 1,100 entries were submitted this year with 200 judges from the hospitality, travel, tourism and media industries, evaluating each entry based on its own merit and success in achieving its objectives.
"Our marketing campaign is for CAESARS FORUM, opening in Las Vegas in less than 60 days," said Reina Herschdorfer, Caesars Entertainment Director of Marketing, National Meetings & Events, who accepted the award on behalf of her team. "The Caesars Entertainment Meetings and Events marketing team has been immersed in bringing CAESARS FORUM to life. It's been an incredible 18 months since we broke ground."
Now in its 63rd year, the Adrian Awards recognize hospitality brands and agencies for creativity and innovation in advertising, digital marketing and public relations. Nearly 1,000 people from the hospitality, tourism and meetings industry attended the awards ceremony.
"I couldn't be prouder of what has been accomplished in such a short period of time," said Michael Massari, Chief Sales Officer for Caesars Entertainment. "CAESARS FORUM has already secured over 1.3 million room nights representing $460 million in business."
Opening March 18, the 550,000-square-foot conference center will redefine offerings for meetings and events in Las Vegas with the two largest pillarless ballrooms in the world, a centralized location at the heart of the Las Vegas Strip, and being the first facility of this size built on one level.