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THE ROW - Reno

Thursday, October 5 - Sunday, October 8, 2023 

Congratulations on achieving Seven Stars® status for 2023. We look forward to celebrating with you!

CALL TO BOOK: 1-888-509-0519

Invited Seven Stars members will receive the following:

  • Four (4) nights hotel accommodations at THE ROW-Eldorado or Silver Legacy, October 5-8
  • VIP Limo Service to and from Reno/Tahoe International Airport
  • Champagne Registration with a Welcome Party, Live Music, Gift and a $10,000 Free Play Drawing in the Eldorado Convention Center (Elite Members will receive an Exclusive Gift)
  • Early Bird 10X Reward Credit Multiplier on Thursday, October 8
  • Two (2) Festival Credentials for either Saturday or Sunday, October 7 or 8
  • 10X Drawing entries Friday & Saturday, October 6-7
  • $50,000 Cash & Free Play Drawing on Saturday at 7pm
  • All Seven Stars Signature Events are subject to availability, dates, times, weather permitting, and itineraries are subject to change
  • Advanced reservations are required

VIP Limo Transportation from and to the Reno/Tahoe International Airport.

*Must receive airline arrival and departure information 

Early Bird 10X Reward Credit Multiplier 

Thursday, October 5 | Activate at any kiosk across THE ROW

Earning Period: 12:01am through 12 midnight, Thursday, October 5

Champagne Registration

Eldorado’s Convention Center

Thursday, October 5 | 6pm – 8pm

Join us at Eldorado’s Convention Center for Live Music, Libations and hors d’oeuvres. You will receive a Welcome Gift, one free entry into the Welcome Party $10,000 Free Play Drawing and register for the weekend’s events. (Anyone arriving later will receive their welcome packet & gift in the VIP Check-In room upon arrival).

10X Drawing Entries (100 Tier Credits = 1 Drawing Entry)

Friday, October 6 | Activate at any kiosk across THE ROW

Earning Period: 12:01am October 5 through 6:30pm October 7


Sights, Sounds and Flavors of Italy Come to Downtown Reno during the Eldorado Great Italian Festival, October 7 & 8

For the 41st year, the Eldorado is bringing the sights, sounds and flavors of Italy to THE ROW in the Heart of Reno during the Eldorado Great Italian Festival. Held each year during Columbus Day weekend, the festival is a celebration of Italian culture and traditions and includes live entertainment, a sauce cooking contest and of course, pasta – lots of pasta. Don’t miss the Eldorado Great Italian Festival, Oct. 7 & 8.

Running from 11 a.m. to 6 p.m. Saturday, Oct. 7 and 11 a.m. to 5 p.m. Sunday, Oct. 8, the Eldorado Great Italian Festival transforms the Heart of Reno into Little Italy with a grape stomp, wine walk, an Italian farmers market, children’s gelato-eating contest, food booths and incredible free, live entertainment all weekend long.

A crowd favorite year after year continues to be the Great Italian Festival Sauce Cook-off. Italian families from across the West Coast bring their recipes to life right on the street for guests to taste. Pasta-tasting muffin pans with four compartments for storing spaghetti and sauce sampling will be sold for $5 at the pasta booth in front of the Reno Ballroom starting at 12:30 p.m. both days. There will be over 25 participating families per day and sauces are judged by an esteemed panel of judges.

No Italian Festival would be complete without plenty of homemade Italian food. Spectators are invited to “mangia” – or “eat up” as the Italians say with plenty of delicious foods like chicken parmesan, cheese and pepperoni pinsa romana, meatball sandwiches, lasagna, buttery garlic bread, meat ravioli with Bolognese, tortellini Eldorado, Gnocchetti pesto, Italian sausage and peppers sandwiches, fried calamari and the ever-famous mushroom ravioli with porcini cream sauce.

 In addition to the wine walk, food can be paired with refreshing beverages such as bellinis, specialty cocktails, strawberry-basil margaritas, blood orange rosemary cocktails, vodka-raspberry lemonade, blackberry mojitos and a selection of ice cold beers. 

VIP Credential Includes:

  • VIP Tent Access with Italian Buffet and Bar
  • Pasta muffin tin for the family sauce tasting starting at 12:30 p.m. daily.
  • Participate in the Grape Stomping Event on Saturday. The grape stomping stage is located on the plaza next to the Eldorado. Remember to dress for the Grapes!
  • Package to experience the food and drinks within the festival.

SATURDAY $50,000 in Cash & Free Play Drawing

THE ROW Reno Promotional Kiosks

Thursday, October 5 | 12:01am | Earning Begins

Saturday, October 7 | 6:30pm | Earning Ends

Saturday, October 7 | Activate your entries 4 – 6:30pm

Saturday, October 7 | Drawing time – 7pm

Drawing Location: Silver Legacy’s Stage next to Aura Lounge

*Guest must be present to win. Winners will have 5 minutes to claim their prize. We will continue to call names until we have all 15 winners*

We will announce the winners and post the winner’s names with a countdown on TVs across THE ROW

For every 100 Tier Credits, receive one (1) entry into the drawing.

During the 10X multiplier of drawing entries – For every 100 Tier Credits earned, the guest will receive ten (10) entries into the drawing.

$50,000 Prize Fund: (Paid in Cash, Free Play or Reward Credits)

1 - $10,000 = $10,000

4 - $5,000 = $20,000

10 - $2,000 = $20,000


Sunday, October 8 | Activate at any kiosk across THE ROW

Earning Period: 12:01am through 12midnight, Sunday, October 8