Caesars Entertainment Corporation and its affiliates (“Caesars,” “we” or “us”) collects and shares certain personal data from you in order to manage your Total Rewards membership and provide you with the products and services that you request or may be of interest to you.
We will use the information you provide to us for the specific purposes for which you provided the information, as stated at the time of collection, and as otherwise permitted by law. For example, we may also use your personal data for the following:
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To operate our Total Rewards program;
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To improve our products and services and develop new products and services that may be of interest to you;
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To create a more accurate and complete customer profile to better understand the products and services you want to use;
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To generate aggregate statistical studies about our customers;
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To contact you in response to your inquiries, comments and suggestions;
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To notify you about promotions and special offers regarding products and services provided by us or our affiliates or other associated third parties; or
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As otherwise described in our Privacy Policy, as it may be updated from time to time.
By enrolling in Total Rewards, you expressly consent that we may collect, store, use, share and otherwise process your personal data as described above.
Total Rewards enrollment and program activity data is stored in our Total Rewards system and other Caesars systems for a period of 6 years from the date of customer inactivity (or longer when required by law). If you have any questions or wish to revoke your consent for use of personal information as described above, please contact GDPR@caesars.com. Please note that if you revoke your consent, we may not be able to continue offering you certain products or services.
