Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS), and
Harrah’s Entertainment, Inc. announced that they have entered into an
agreement to deploy a Harrah’s Total Rewards version of WMS’ Star Trek
series of gaming machines. Harrah’s will introduce these customized
games across its enterprise – beginning in Las Vegas in December 2008.
Players who are members of the Harrah’s Total Rewards program will be
able to use their cards to create a personalized and differentiated
gaming experience on the Star Trek themed gaming machines at most of
the company’s casinos in North America, as Harrah’s moves forward with
a market-by-market implementation plan, subject to additional
jurisdictional regulatory approvals.
foundational networked gaming technology: the category-creating
Adaptive Gaming® technology platform. This server-enabled, networked
gaming platform provides players with the unique ability to personalize
their game play, allowing them to save their play status and unlock
additional bonus rounds and game episodes over time.
“As we introduce our
latest innovation at Harrah’s, in collaboration with the creative WMS
team, the unique Adaptive Gaming platform has enabled us to provide an
enhanced level of personalization and a more differentiated
entertainment experience each time a player logs onto the game with
their Total Rewards card. With both companies’ customer-focused
approach to bringing players a total entertainment experience, WMS’
Star Trek games align perfectly with our Total Rewards program.”