Caesars Sportsbook Logo
Go to Sportsbook
Have an account? Go to Sportsbook

Select Your State

  • Alberta
  • Arizona
  • Bahamas
  • Colorado
  • District of Columbia
  • Florida
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Mississippi
  • Missouri
  • Nebraska
  • Nevada
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • Ohio
  • Ontario
  • Oregon
  • Pennsylvania
  • Puerto Rico
  • Tennessee
  • Virginia
  • Washington
  • Washington (Muckleshoot)
  • Washington (Spokane)
  • West Virginia
  • Wyoming

Header Page Background Privacy Policy

Privacy Policy

Effective Date: June 7, 2024

American Wagering, Inc.; William Hill Nevada I; William Hill Nevada II; Brandywine Bookmaking, LLC; WH NV III, LLC; William Hill New Jersey, Inc. (collectively referred to as “The Company” or “we,” “us,” or “our”) d/b/a Caesars Sportsbook is committed to privacy and will only use Personal Information in accordance with the terms of this Privacy Policy (“Policy”). This Policy describes how we collect, use, protect and disclose Personal Information received from your use of this website, as well as related websites including our subdomains (collectively, the “Sites”), any of our mobile betting applications (the “Betting Apps”), kiosks, retail services and your use of any other services, features, functionalities, applications, browser extensions, and other services provided by us (collectively, together with the Sites and the Betting Apps, the “Services”). You can access the Services in many ways, including from a computer or mobile phone, depending on the state, and this Policy will apply regardless of the means of access. This Policy also governs the use of Personal Information we obtain about you from any third party site or application where we post content or invite your feedback or participation. The Company cannot control the privacy policies or practices of sites or of companies that we do not own or control, and cannot control the actions of people we do not employ or manage.

Please note, this Policy does not apply to any site that is owned or controlled by William Hill PLC or any of its subsidiaries.

To the extent we provide you notice on our Services of different or additional privacy policies or practices (e.g., at the point of collection), those additional terms shall govern such data collection and use.

Please read this Policy carefully. This Policy is a legally binding contract between us and anyone who accesses or uses any of the Services. Capitalized terms not defined in this Policy have the definitions set forth in our Terms of Service.This Policy is incorporated into and is subject to our Terms of Service. In the event of a conflict between this Policy and the Terms of Service, the Terms of Service will control. If you have any questions about this Policy, please contact us at Caesars Web Form. If you do not want us to collect, use, or share your information in the ways described in this Policy, please do not use the Services. By using the Services, you consent to the collection and use of your information (including personally identifiable information) by us as identified in this Policy.

I. Information We Collect

Our Services collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”).

Where applicable, we indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so. If you do not provide Personal Information when requested, you may not be able to benefit from our Services if that information is necessary to provide you with the applicable Services or we are legally required to collect it.

Account Information. In order to use some of our Services, you must register for an account. When you register for an account, we may access and collect the information you provide including your name, postal address, e-mail address, and date of birth. We may also ask you for additional information including your mobile phone number, social security number, credit or debit card number, financial account number, and a government-issued photo identification such as your driver’s license, state identification card, or passport.

Other Information You Provide. When you use our Services, you may choose to provide certain information directly to us to request more information about our Services or for other reasons. We will collect, use, share and store this Personal Information consistent with this Policy.

Location, Gaming, and Transaction Information. When you use our Services that require you to register for an account, we and our third party service providers may collect information about your precise physical location, your gaming activity, and all transactions associated with your account. We may share this information, and any other information we collect about you, with sports leagues, applicable gaming regulators and other government officials and/or agencies.

Device Information. When you use our Services, we and our third party service providers may use beacons and geofencing/geolocation services (“Verification Technologies”) to collect and analyze information about you, your device, and your activity. Information collected through Verification Technologies may include the type of device; mobile carrier you are using; your device identifiers; your (mobile) telephone number; your precise geographic location; and your activities within the Services including the links you click; the pages or screens you view; your session time; the number of times you click a page/screen or use a feature of the Services; the date and time you click on a page or use a feature; and the amount of time you spend on a page or using a feature. Information collected through Verification Technologies is stored in log files.

Wi-Fi and Location Information. In your use of the Services, we may collect information (directly or through third party service providers) that includes the type of device you are using, your device identification number, session time, etc. There are federal law prohibitions and restrictions relating to wagering on the Internet (including such prohibitions and restrictions set out in 18 U.S.C. §§ 1084 et seq. (“The Wire Act”) and 31 U.S.C. §§ 5361 through 5367 (“Unlawful Internet Gambling Enforcement Act”). Except where permitted by applicable law, it is a federal offense for persons physically located inside of a jurisdiction where wagering with the Services has not been legalized to engage in wagering on the Services. We and our service providers utilize several current technologies, and may use future technologies, in order to (i) verify your physical location while you are wagering on the Services and (ii) improve the location-based services. Verification Technologies report your physical location from the Internet-connected device that you choose and from which you are accessing the Services. Verification Technologies obtain your physical location by accessing your device GPS coordinates. The Verification Technologies report to us, our service providers and/or applicable regulatory agencies the physical and geographic location of the Internet-connected device from which you are accessing the Services. Your precise or near-precise physical location will be reported to us, our service providers and/or applicable regulatory agencies when you use the Services. You may withdraw this consent at any time by turning off the location settings or by notifying us in writing that you would like to withdraw such consent. If you turn off the location settings or withdraw such consent, you will not be able to access wagers offered via the Services. Your location information is retained during the time your account is active with us plus five (5) years, or as otherwise required by applicable state and federal laws and/or regulations. Location coordinate data is transmitted via Secure Socket Layer (“SSL”) technology and stored in password protected servers managed by us and our geolocation and operating partners. Neither us nor our partners will pass on or resell your location information to any third party except that they reserve the right to provide location information as necessary to satisfy any law, regulation or government agency request.

Tracking Technologies. As you navigate through and interact with our Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns. This information may include details of your visits to our Sites and Betting Apps, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Sites and Betting Apps; and information about your computer or mobile device and internet connection, including your IP address, operating system and browser type. We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services. The information we collect through these technologies may include Personal Information, or we may maintain it and associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Services to deliver a better and more personalized service, including by enabling us to: estimate our audience size and usage patterns; store information about your preferences, allowing us to customize our Services according to your individual interests; speed up your searches; and recognize you when you return to our Services. The technologies we use for this automatic data collection may include:

· Log Data. When you use our Services, our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your IP address, browser type or the domain from which you are visiting, the webpages you visit, the search terms you use, and any advertisements you interact with.

· Cookies and Similar Technologies. Like many websites, we also use “cookie” technology to collect additional website usage data and to improve our Services. A cookie is a small data file that we transfer to your computer’s hard disk or your mobile device’s internal storage. A session cookie enables certain features of the Services and is deleted from your computer or mobile device when you disconnect from or leave the Service. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Services. Persistent cookies can be removed by following your web browser help file directions. Most internet browsers automatically accept cookies. The Company may use both session cookies and persistent cookies to better understand how you interact with our Services, to monitor aggregate usage by our users and web traffic routing on the Services, and to improve our Services.

· We may also automatically record certain information from your device by using various types of technologies, including “pixels” or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the webpages or sites that you visit just before or just after you use our Services, the pages or other content you view or otherwise interact with on the Services, and the dates and times that you visit, access, or use the Services. We may also use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message, to the extent permitted under applicable law.

You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the services to their fullest potential.

Please note, the Company does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use our Services.

Affiliate and Third Party Information. We may obtain information about you from our affiliates, affiliated casinos, resorts, and properties that are owned, operated, managed by or affiliated with other gaming licensees (collectively "Gaming Affiliates") and from third parties, including our business partners.

Interactions with Third Party Services. Third party advertisers or ad network companies may sometimes deliver (or “serve”) advertisements, that may appear on our Sites, directly to users. These companies may automatically receive your IP address or other information about your wireless device or personal computer when serving advertisements. These third parties may also download cookies to your computer or use other technologies such as JavaScript and “web beacons” (also known as “1×1 gifs”), to measure the effectiveness of the advertisements served and to personalize advertising content. Doing this allows the advertiser or ad network to recognize your computer or wireless device each time they send you an advertisement in order to measure the effectiveness of the ad and to personalize advertising content. These companies may compile information about the sites or services visited when seeing advertisements and determine which advertisements are clicked. We do not access or have control of the cookies that these third party advertisers or ad networks may place. Likewise, third party advertisers and ad networks do not have access to your personal information stored with us unless you choose to share it with them. This Privacy Policy does not cover the use of tracking technologies or personal data by any such third party advertisers or ad networks. We encourage you to learn about the privacy practices of those third parties.

II. How We Use the Information We Collect

Marketing Purposes. We may use the information we collect for our own marketing purposes including notifying you of special promotions, offers, and events via push notifications, e-mail, and other means, including SMS messaging, subject to compliance with applicable laws. We may also link Personal Information (including your name, mobile phone number, and e-mail address) with non-personal information (including information collected through Verification Technologies and Wi-Fi services) and use such information for our own marketing purposes. If you do not want us to use your personal information for marketing purposes, you may opt-out in accordance with the “Choices About How We Use and Disclose Your Information” section below.

IF YOU PROVIDE A CELL PHONE NUMBER AND EXPRESSLY CONSENT TO RECEIVE SMS MESSAGES FROM THE COMPANY, YOU EXPRESSLY CONSENT TO RECEIVING SMS MESSAGES FROM THE COMPANY THE PURPOSE OF WHICH IS TO MARKET THE COMPANY, OUR SERVICES, AND OUR PRODUCTS AND OTHER SERVICES. ALTHOUGH THERE IS NO FEE ASSOCIATED WITH THIS SERVICE, YOUR CARRIER MAY CHARGE YOU FOR EACH MESSAGE YOU RECEIVE IN ACCORDANCE WITH YOUR CALLING PLAN. YOU AGREE THAT WE ARE NOT RESPONSIBLE IN ANY WAY FOR SUCH CHARGES. IF YOU DO NOT WISH TO CONTINUE TO RECEIVE ANY MESSAGES VIA YOUR MOBILE DEVICE, YOU MAY OPT-OUT AT ANY TIME BY CONTACTING US AT Caesars Web Form OR BY TEXTING “STOP” IN RESPONSE TO A MARKETING SMS MESSAGE YOU RECEIVE FROM THE COMPANY. FAILURE TO OPT-OUT CONSTITUTES YOUR CONSENT TO CONTINUE TO RECEIVE THESE MESSAGES UNTIL YOU ELECT TO OPT-OUT.

Non-Marketing Purposes. We may use the information we collect for non-marketing purposes including (1) validating your identity; (2) sending you push notifications or e-mails to provide you with alerts and updates about your account and the Services; (3) monitoring, processing and recording gaming-related activity; (4) conducting statistical or demographic analysis; (5) processing and tracking gaming and non-gaming transactions; (6) complying with legal and regulatory requirements; (7) customizing your experience with the Services; (8) protecting and defending the Company (which includes the company group) and all other Gaming Affiliates against legal actions or claims; (9) preventing fraud; (10) debt collection; (11) satisfying contractual obligations; (12) cooperating with law enforcement or other government agencies for purposes of investigations, national security, public safety, or matters of public importance when we believe that disclosure of information is necessary or appropriate to protect the public interest; and (13) for other business purposes permitted under applicable law (collectively “Non-Marketing Purposes”).

The Company will not collect additional categories of Personal Information or use the Personal Information we collect for materially different, unrelated or incompatible purposes without providing you notice.

III. Who We Share Personal Information With

A. Sharing with Gaming Affiliates

We may share the information we collect with Gaming Affiliates for marketing purposes and for Non-Marketing Purposes. If you do not want us to share your personal information with Gaming Affiliates for marketing purposes, you may opt-out in accordance with the “Choices About How We Use and Disclose Your Information” section below.

B. Sharing with Third Parties

We may share the information we collect with our business partners and other third parties for (1) Non-Marketing Purposes, (2) joint marketing purposes, and (3) our business partners’ own marketing purposes. We require that these parties agree to process such information in compliance with this Policy and use appropriate confidentiality and security measures, and we use reasonable efforts to limit their use of such information.

If you do not pass our initial “Know Your Customer” screening using the information you provided during registration, an additional review will be required. We have engaged a service provider, Onfido (https://onfido.com/), to assist us with these secondary reviews. When required, you will be instructed to upload a selfie and a photo of your government-issued identification to Onfido’s servers.

Onfido will confirm that your ID is valid and will extract biometric data from your ID photo and selfie to determine whether there is a likely match. We will direct Onfido to promptly delete your biometric data once we are no longer required to retain by applicable law. We will retain the photo of your ID and certain information from your ID as required by applicable law. We will delete the photo and ID information when we are no longer legally required to keep. For more information, please review Onfido’s Facial Scan Policy and Release, Privacy Policy and Terms of Service

C. Certain Business Transactions

We provide anonymized information to third parties. Any anonymized information we provide to third parties is not considered Personal Information and is not subject to the terms of this Policy. Further, we may share all of the Personal Information we collect with any successor to all or part of our business in connection with a transaction involving a sale, purchase, reorganization, merger, or transfer of any our assets or the assets of group affiliates.

D. Compliance with Laws and Law Enforcement

The Company cooperates with government and law enforcement officials or private parties to enforce and comply with the law. To the extent permitted under applicable law, we may disclose any information about you to government or law enforcement officials or private parties as we believe is necessary or appropriate to investigate, respond to, and defend against legal claims, for legal process (including subpoenas), to protect the property and rights of the Company or a third party, to protect the Company against liability, for the safety of the public or any person, to prevent or stop any illegal, unethical, fraudulent, abusive, or legally actionable activity, to protect the security or integrity of the Services and any equipment used to make the Services available, or to comply with the law.

IV. Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your information:

· Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. For more information about cookies including how to set your internet browser to reject cookies please go to www.allaboutcookies.org . If you disable or refuse cookies, please note that some Services may be inaccessible or not function properly.

· Promotional Offers from the Company. If you do not wish to have your contact information used by the Company for promotional purposes, you can opt-out by sending us an email stating your request to Caesars Web Form, calling us at 855-474-0606 or writing to us at:

Caesars Sportsbook/William Hill US

Attn: Legal Department – Privacy Policy

6325 S. Rainbow Blvd., Suite 100

Las Vegas, NV 89118

Additionally, if we have sent you a promotional email, you may click the “unsubscribe” link in the email or send us a return email asking to be omitted from future email distributions. Please note, this opt-out only applies to our use and sharing of your Personal Information for marketing purposes; we may still use and share Personal Information for Non-Marketing Purposes.

· Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by sending us an email with your request to Caesars Web Form.

We do not control third parties’ collection or use of your Personal Information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your Personal Information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website, located at https://networkadvertising.org .

V. Security

Non-gaming information and non-live gaming data collected by us through the Services is stored on secure servers located in the United States. Internet wagering data collected by us through the Services is stored on secure servers in various states as required by law. Our United States-based servers may not offer a level of privacy protection as great as that offered in other jurisdictions. We make no representation that the practices described in this Policy are compliant with laws outside of the United States.

Our servers are protected by firewalls and other industry standard security measures. These security measures are intended to protect our servers from unauthorized access. However, no security system is impenetrable, and these systems could become accessible in the event of a security breach. We have controls in place that are designed to detect potential data breaches, contain and minimize the loss of data, and conduct forensic investigations of a breach.

Our staff is required to take reasonable measures to ensure that unauthorized persons cannot view or access your personal information. Employees who violate our policies and procedures are subject to disciplinary action, up to and including termination of employment.

We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that you may use to send e-mails and submit information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you use will provide adequate security for communicating with us. We are not responsible for the disclosure or interception of information that you send us before we receive it.

As a standard security practice, we will take reasonable steps which are generally recognized in the industry to ensure that the communication methods used to support the Services do not permit connection or communication by methods that have known security weaknesses or vulnerabilities. As such, if you experience trouble using the Services, it may be an indication that you need to upgrade to a newer version that supports more secure communication methods.

In situations where your Personal Information is collected by third parties under contract with us for performance of their contractual duties and other purposes, we require such third parties to exercise reasonable care to protect that information and restrict the use of your Personal Information to the purposes for which it was provided. When we share your Personal Information with Gaming Affiliates or third parties in accordance with this Policy, we require them to exercise reasonable care to protect such information and restrict the use of such information to the purposes for which it was provided to them.

VI. Access to Personal Information

We will retain the information we collect about you as long as your account is active plus five (5) years, or as otherwise required by applicable state and federal laws and/or regulations. When your account is terminated, we will retain your personal information for as long as necessary to comply with our legal and regulatory obligations, resolve disputes, reasonably manage our business, and enforce contractual agreements. You may access, update, and correct inaccuracies in your personal information which is in our custody and control by visiting a Company sports book, by contacting us at Caesars Web Form, by calling us at 855-474-0606 or writing to us at:

Caesars Sportsbook/William Hill US

Attn: Legal Department – Privacy Policy

6325 S. Rainbow Blvd., Suite 100

Las Vegas, NV 89118

VII. Other Web Sites

This Policy applies only to the Company. It does not apply to the practices of companies we do not control, or to people we do not employ. We are not responsible for the information collection or privacy practices of other web sites, including web sites accessible through the Services. You should review and understand the privacy policies posted on any linked sites you visit before using those sites or providing any personal information on them.

VIII. International Transfers

Information collected on the Services may be stored and processed in any country in which we or our affiliates, suppliers, third-party electronic payment processors and/or financial institutions or agents maintain facilities. By using the Services, you expressly consent to any transfer of information outside of the U.S. (including to countries that may not have been assessed as having adequate privacy laws).

Notice to EU Residents. This Policy applies only to the Services and does not govern the separate websites, applications, platforms, and services of affiliates or any third parties that may link to or be linked to/from the Services. In addition to the terms of the Policy, under the General Data Protection Regulation (“GDPR”), you have the right to access and request information from us regarding the personal information we collect about you, rectification of that information, the portability of that information, and to restrict (or withdraw consent as it relates to) the use of that information (see section IV above). To correct any inaccuracies of your personal information, please contact us using the information in section VI above. We will respond to your request free of charge, although you may be charged if the request will result in an undue burden to us or is excessive.

In certain circumstances, we may not be able to respond to a particular request where (1) we are complying with Non-Marketing Purposes (see section II above); (2) the request will have an adverse impact on the privacy, health or safety of others; or (3) as otherwise prohibited by applicable privacy and data protection laws. Where you make a request in respect of your rights, we will require proof of identification. We may also ask that you clarify your request. If we receive repeated requests or have reason to believe requests are being made unreasonably, we reserve the right not to respond.

We will always take reasonable steps to protect your personal information from misuse, loss, and unauthorized access or disclosure. Please be aware that while we have safeguards in place, there are inherent security risks associated with transmitting information, including personal information, across the Internet. You accept the inherent security risks of providing information over the Internet and will not hold us responsible for any breach of security.

In connection with the provision of Services, we may need to transfer data (including your personal information) to other companies in our company group and our partners and subcontractors who are based in the European Economic Area (“EEA“). Our company is committed to do so under standard contractual clauses or binding corporate rules or any other acceptable method that ensures a protection of your personal information to the standard required within the EEA.

Should you have an issue with the manner in which we manage our Policy or feel that we have not complied with applicable data protection laws, you may contact us using the information provided in this Policy and we will investigate the matter. If you are not satisfied with our response, or you prefer not to contact us, you have the right to file a complaint with the applicable data protection authority in your country.

IX. International Users

At this time, our Services are based in and solely intended for persons located in the United States at the time they access the Services. If you are not located in the United States at the time you access the Services, please do not provide any Personal Information to us through the Services. If you have any questions or requests, you may contact us at Caesars Web Form

X. Underage Persons

The Services are for use by persons who are of age, pursuant to applicable law and regulations. If you are underage, pursuant to applicable law and regulations, you may not access, attempt to access, or use the Services. We do not knowingly collect or allow the collection of Personal Information via the Services from persons underage, pursuant to applicable law and regulations. We do not knowingly collect or allow the collection of Personal Information via the Services from persons under the age of 13. If we learn that we have collected the Personal Information of someone underage, pursuant to applicable law and regulations, we will take the appropriate steps to protect this information. If you are a parent or guardian and discover that your child has submitted Personal Information, you may alert us at Caesars Web Form

XI. Assignment

In the event that we are acquired by or merge with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our users as part of such merger, acquisition, sale, or other change of control so that our Services can continue operations. In the unlikely event of a bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your Personal Information is treated, transferred, or used.

XII. State-Specific Privacy Rights

Certain states and countries have privacy laws that allow their residents to exercise different types of privacy rights, including the right to access or delete their Personal Information or the right to prevent the sale of their Personal Information. The Caesars Entertainment privacy requests webpage (www.caesars.com/privacyrequests) describes the privacy rights available to these residents and provides instructions on how to exercise them. This webpage also includes additional privacy disclosures that are required by these privacy laws. The content on that webpage supplements and should be considered part of this Privacy Policy for all individuals who benefit from these privacy laws.

XIII. Changes to this Policy

We may revise this Policy from time to time in our sole discretion. We will notify you of any material revisions by sending you an e-mail and/or by placing notice of the revised Policy on the Services or any place through which you access the Services. For material changes to the Policy, you may be required to acknowledge acceptance of such change. For non-material changes where an acknowledgement is not required, your continued access or use of the Services following any amendments to the Policy constitutes your acceptance of the Policy as amended. It is your sole responsibility to review the Policy and any revisions each time you use the Services.

XIV. Contact Us

We welcome your questions, comments and concerns about privacy. Please email us at Caesars Web Form with your feedback pertaining to privacy. You may also write to us at:

Caesars Sportsbook/William Hill US

Attn: Legal Department – Privacy Policy

6325 S. Rainbow Blvd., Suite 100

Las Vegas, NV 89118